Azelis is scaling up its global e-Lab platform with its launch for Personal Care and Food & Health customers in the United Kingdom and for Food & Health customers in Indonesia. In the coming months, more territories and market sectors will be onboarded on the global platform.
The roll-out of the Azelis e-Lab follows on the development of its global customer portal, a platform which enables access to the company’s product catalogue. Using the portal, customers are able to order samples and place an order anytime on digital devices.
Leveraging lessons from the platform’s American launches, Azelis has developed the e-Lab platform for global roll-outs in markets that will take place gradually over the coming months. The connected platform provides access to formulation and ingredient recommendations, aligned with feedback received from customers who were first onboarded. Through the platform, customers are able to define their formulation needs and get access to Azelis’ global network of technical experts active in more than 60 labs globally.
In July 2020, Azelis launched its customer portal to the first markets to increase work efficiency and improve customer experience. Customers can benefit from one central platform to access data about orders, samples, formulations, and expert content, accessible anywhere and anytime.
Dr Hans Joachim Müller, Azelis Chief Executive Officer, said: “As part of our ambition to become a leader in digital offerings to the specialty chemicals and food ingredients distribution industry, we are continuously looking into new ways to connect and provide real-time assistance to our customers. The Azelis e-Lab is one of a kind. It’s a connecting experience that supports customers in creating and adapting formulations whilst providing easy access to a complete package of digital services. The combination of our extensive, global network of 60 application labs and application experts on the one side and our growing digital ecosystem on the other allows us to connect our experts with our customers and provide them the support they need anywhere, anytime and in the way they prefer.”
Heli Kilpala, Azelis group Strategy & Digitalization Director, added: “One year after the roll-out of our customer portal, the Digital Team at Azelis is incredibly proud to now launch the e-Lab platform to its customers. This digital solution includes a formulations database, an intuitive flow to provide requests, easy access to recommendations, and the possibility to connect with formulation experts to get assistance, advice, and discover new ways to innovate. We are excited to offer our customers a faster, easier and more encompassing path to their next innovation.”
