FrieslandCampina Ingredients, the global innovator in healthy and functional ingredients, has announced it will launch its newly developed Biotis GOS-OP High Purity into the Asia-Pacific market at this year’s Fi Asia Indonesia 2022.
With 61% of the region’s consumers experiencing digestive issues weekly, the ingredient was developed to fuel supplement innovation to meet demand for effective and convenient gut health solutions.
The company will also showcase its latest ingredient innovations from across its protein and Biotis portfolios at booth S34, as well as share expert insight into the trends and innovations shaping the APAC dietary supplement market in an exclusive in-person seminar.
Introducing: Biotis GOS-OP High Purity
Two in three consumers recognise that good gut health is key to overall well-being, leading to rising demand for supplements that support this health benefit area. To help brands overcome technical challenges of formulating supplements with prebiotics, FrieslandCampina Ingredients is launching Biotis GOS-OP High Purity into the APAC market for the first time at Fi Asia Indonesia.
Developed using a patent-pending process, the ingredient delivers a higher concentration of available GOS, typically around 94%, which is significantly higher than other prebiotics available on the market. Research has also substantiated the efficacy of Biotis GOS-OP High Purity at doses as low as 2 grams. As a result, manufacturers can more easily create smaller, convenient gut health supplements which are highly effective, such as tablets, gummies, and capsules.
Expert insight: appealing to APAC’s gut-conscious consumers
With the APAC prebiotics market expected to reach a CAGR 15.6% from 2020 to 2028,4 Dr Urszula Kudla, Global Manager of Technical Sales at FrieslandCampina Ingredients, will highlight opportunities for leveraging this popular ingredient in a seminar at Fi Asia Indonesia. ‘How to Appeal to Gut-Conscious Consumers in APAC’ will take place in the Technical Seminar Room in Hall A3 on 7 September at 15:15pm (ID), exploring the claims and product formats gaining traction in the global gut health market.
Dairy-derived inspiration for physical and mental resilience
FrieslandCampina Ingredients will also share its very latest ingredient and application innovations, designed to inspire NPD that meets a range of pressing consumer needs to build both physical to mental resilience. Applications on show will include an innovative fortified protein water concept, 45D, and a high concentration protein gel concept, both formulated with Nutri Whey Isolate Clear to tap into consumer demand for healthy-on-the-go products.
The wider Biotis range for holistic health benefits will also be present, including Biotis SleepWell, a holistic solution based on a formulation of prebiotics and protein to aid improved sleep, as well as Biotis Immune Health, and Biotis Gut Health.
“Undeniable opportunity for innovation”
On the launch of Biotis GOS-OP High Purity at Fi Asia Indonesia, Job van Rozendaal, Managing Director for Asia-Pacific at FrieslandCampina Ingredients, said: “The ‘health-conscious consumer’ movement is reshaping attitudes towards diet and lifestyle, and consumers are taking a more proactive approach to gut health than ever before. But this isn’t just about digestion – savvy individuals are aware of the role of a healthy gut in maintaining well-being in other areas, from immunity to physical and mental resilience."
“That said," van Rozendaal added. "Busy lifestyles can often get in the way of looking after our health. Supplements offer a convenient way to add gut-boosting ingredients like prebiotics to daily routines. The challenge is that the small, innovative formats have historically been notoriously difficult to formulate with prebiotics. That’s why we’re excited to launch Biotis GOS-OP High Purity to the APAC market. This innovative ingredient delivers a high dose of GOS, which means brands can easily create convenient and on-trend supplements. We’re also delighted to showcase it alongside our range of protein and Biotis solutions – together, these cutting-edge ingredients aim to inspire brands create effective, holistic health solutions that meet the needs of consumers in the region.”
Visitors to Fi Asia Indonesia 2022 can explore the benefits of Biotis GOS-OP High Purity at the Spotlight Product Showcase Zone, or find out more about FrieslandCampina Ingredients range of protein and dairy-derived ingredients by visiting booth S34.