Ingredion releases report on clean label consumer psychology

4-Mar-2022

The whitepaper explores three stages of transformation and development Ingredion argues are required to build trust with consumers

Ingredion has launched a global growth report, titled: ‘Harnessing the Psychology of Clean Label to Deliver Business Value,’ designed to help food and beverage formulators understand and take advantage of consumer psychology when it comes to product claims and ingredient listings.

Comprising more than two decades of the company’s research and experience, the whitepaper explores three stages of transformation and development Ingredion argues are required for food and beverage formulators to build trust with consumers for long-term brand value.

Daniel Haley, Global Platform Lead – Clean & Simple Ingredients at Ingredion, says: “Today’s consumers are more conscious about health and well-being. Even before the global COVID-19 pandemic began, consumers were taking control of their diet. However, now they are significantly more connected, informed and concerned about the impact of their purchase decisions—on themselves, their family and the environment.”

“This focus on health and wellbeing is projected to catapult the global clean label ingredient market from $38.8bn in 2020 to a forecasted $64.1bn by 2025.[1] But, with consumers expectations shifting to Clean Label, doing business-as-usual can see specific food, beverage and brand preferences shrink. Manufacturers and brands that do not embrace clean label within their strategies will see consumers both switch and pay more for alternatives.

Sign up for your free email newsletter

In addition to launching a the report, the company has also introduced a clean label growth assessment, been designed to help food and beverage manufacturers assess where their business is on its clean label journey. The assessment includes customised advice for advancing a business to the next stage of clean label growth, Ingredion says. Alongside these offerings, the company has also developed the Clean Label Business Opportunity Simulator, a tool designed to help food and beverage manufacturers understand the business value in switching to clean and simple ingredients.

Companies