J-Oil Mills enters the global vitamin K2 market

Published: 10-Nov-2021

The Japan-based nutra food ingredient manufacturer has launched a new ingredient developed through a natural fermentation process

The growing vitamin K2 (menaquinone-7 or MK-7) market has welcomed a new entrant: menatto. The Japanese Original, produced by J-Oil Mills, a foremost vertically integrated nutra food ingredient manufacturer in Japan.

"Developed through a natural fermentation process, menatto is the genuine Japanese vitamin K2 (MK-7)," said Hikaru Asari, Senior Executive of Fine Materials Department and Food and Fine Materials business unit for J-Oil Mills. "This is why we created the menatto tagline, The Japanese Original."

menatto is made from a bacterial strain isolated from the traditional fermented Japanese food natto. It has been researched in Japan, by some of the country's most respected scientists.

The ingredient has several condition-specific uses supported by original research

"menatto is backed by 10 well-controlled human clinical trials, all published in peer-reviewed scientific journals. The ingredient is supported by original clinical research and a suite of intellectual property, including three international product usage patents and a Japanese process patent and trademarks," said Asari.

The ingredient has several condition-specific uses supported by original research. These are bone health, heart health, joint health, hair/skin/nails (beauty), and for healthy blood coagulation.

"menatto is the original fermented vitamin K2 and has been incorporated into finished products across the globe for more than 20 years," emphasised Toshiro Sato, Director of Vitamin K2 study group in Japan and senior manager of R&D for J-Oil Mills. "Overall, vitamin K2 has gained much attention, and the opportunity to market it is more robust than ever. It is stepping into the mainstream of health-consciousness, joining vitamins A, C, E, and D, in many retail brands."

menatto is manufactured in a GMP and ISO 22000-certified facility in Japan and has achieved self-affirmed GRAS and novel food status, allowing for its use in foods and beverages, as well as conventional tablets, capsules, gummies, and chews. menatto is available as vitamin K2 (MK-7) Oil 1500 and as vitamin K2 (MK-7) Powder 1000/2000.

Tokyo, Japan-based J-Oil Mills, is one of the foremost edible oil producers in Japan.

The company's product line includes hundreds of offerings including oils and fats, processed oils and fats, foodstuffs such as starches and soy sheets, and fine materials, including micronutrients for use in nutritional supplements and functional foods.

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