The acquisition will expand Kerry’s ProActive Health portfolio of science-backed branded ingredients
Taste and nutrition company Kerry has completed the acquisition of Natreon, a supplier of branded Ayurvedic botanical ingredients.
Natreon supplies Ayurvedic extracts to the dietary supplement and functional food and beverage markets. Its branded ingredients are protected by a wide range of US and foreign patents and supported by a total of 52 clinical studies which support the efficacy of their health benefits, the company claims.
The acquisition will expand Kerry’s ProActive Health portfolio of science-backed branded ingredients, which is supported by Kerry’s global application and R&D network, including continued investment in the science and clinical evidence supporting the brands.
Gerry Behan, President and CEO Taste & Nutrition at Kerry Group, said: “Ayurveda is one of the world’s oldest holistic and alternative wellness practices with historical roots in India. Today, we see growing use of ayurvedic and botanical ingredients which are trending in functional foods and beverages for their ability to deliver stress, cognitive, and energy benefits, for example. Our acquisition of Natreon allows us to participate in this dynamic market with on-trend and science-backed Ayurvedic ingredients, including the well-known Sensoril Ashwagandha brand.”
Kerry has been building a leading position in science-backed functional ingredients within its ProActive Health portfolio for the past several years, most recently with the acquisition of Spain- based company Biosearch Life in 2021.
Headquartered in New Brunswick, New Jersey, US, Natreon has 34 employees and operates three facilities, a head office located in New Jersey, a R&D facility located in India and manufacturing site in Nepal.