Nutri Advanced has been acquired by Metagenics in a 100% share acquisition.
Nutri Advanced, headquartered in Whaley Bridge, close to Manchester, in the UK, has been a partner and exclusive distributor of Metagenics products in the UK and Ireland for many years. This long-standing and excellent relationship has built Nutri Advanced into a highly valued partner for thousands of Health Care Practitioners in the UK and Ireland, based on the products and nutritional concepts of Metagenics, among others.
Nutri Advanced has achieved double-digit growth in each of the past three years and realises sales of over €9m ($9.2m). It also employs 43 people in the UK and Ireland.
Metagenics, with headquarters in Aliso Viejo, California, US, is currently a supplier of approximately 45% of Nutri’s Advanced product range through Metagenics Belgium BV. Metagenics realises sales of over $400m and employs 1100 people worldwide.
This acquisition fits perfectly in our strategy to have a direct presence in all major EU countries and to exploit the synergies of a pan-European activity in nutrition-based products and concepts for helping people to lead a healthier, happier life," said Stijn Oste, Regional VP of EMEA for Metagenics.
What's next?
Metagenics will continue to support and expand the activities of Nutri Advanced. Nutri Advanced has a strong and well-respected image in the UK/Ireland markets, which is a perfect basis for further growth and development.
There will be no changes for the customers. All services and products for the prescribers and patients will remain the same, and the team of nutritional advisors and customer support will remain fully operational.
Ken Eddie, founder and leader of Nutri Advanced, will support the transition of Nutri Advanced into the management of Metagenics, and help Metagenics to establish a firm relationship with its customers.
