Naturex showcases nature’s beauty secrets at Cosmetagora 2018

Eliorelys battles blue light damage

Eliorelys, Naturex’s Eutectys cherry blossom active for skincare applications, delivers effective protection against damage caused by blue light from mobile phones, tablets and computers, according to the results of a new Naturex study.

In a comet assay, researchers discovered that human keratinocytes incubated with Eliorelys demonstrated a significant decrease in DNA damage (up to 75%) compared with cells that had not been treated.

The results indicate that Eliorelys exerted a protective effect against blue light-induced DNA lesions.

The full findings are to be unveiled by Naturex at the Cosmetagora trade show in Paris (Espace Champerret, 9-10 January 2018).

It has long been accepted that exposure to UV radiation contributes to skin damage, premature ageing and carcinogenesis. However, until recently, artificial blue light was not thought to have the same harmful effects.

But recently published studies, confirmed by Naturex’s own internal testing, have concluded that blue light can in fact lead to damage in cultured human keratinocytes and live skin, causing levels of skin ageing similar to that triggered by UVA radiation.

On average, people spend 5 hours a day in front of a screen, and 90% of 20-65 years olds use electronic devices every day. This means there is a risk that blue light pollution could cause skin damage on a widespread scale.

Eliorelys is extracted from cherry tree flowers using an exclusive, patented process based on Natural Deep Eutectic Solvent (NaDES) technology. In topical skincare applications, it offers a superior phytochemical profile that delivers protection against both UV and blue ray-induced cell damage.

Fortify strengthens Beautyfood range

Also set for launch at Cosmetagora is Fortify – the fourth and final part of Naturex’s Beautyfood collection of natural skincare solutions made with ingredients derived from plants found in the food chain.

The new range comprises five nutrient-rich ingredients inspired by food and beverage products: ginseng, oat, bamboo, nettle and ginger. All are renowned for their ability to deliver regeneration and stimulation benefits.

The Fortify collection’s ingredients are produced and supplied in accordance with Naturex’s market-leading standards of traceability and transparency.

Fortify Ginseng, for example, is grown on small and medium sized farms in northeast China using sustainable agricultural practices that place a high priority on preserving the land and the environment.

Working in collaboration with Naturex, ginseng farmers in the region implement an ongoing programme of environmental stewardship, under which biodiversity is encouraged, weeding is conducted manually to minimise pesticide use, and trees are planted to offset carbon emissions.

Delivering the wow factor

Stéphanie Puel, Personal Care Director for Naturex, said: “Our approach at Cosmetagora will be to unlock nature’s beauty secrets and showcase some of the most exciting natural actives available today."

"Consumers love to be inspired by innovative beauty products that deliver effective benefits. In tune with this, both Eliorelys and the new Fortify range deliver high performance and a wow factor that shoppers will love.”

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