Expanding its energy and performance portfolio, OmniActive Health Technologies will officially launch Xtenergy at SupplySide West in Las Vegas. The new product delivers a natural source of sustained energy throughout the day without jitters or crash.
Attendees are invited to come to OmniActive booth #5059 to experience and discuss the energising, modern lifestyle benefits of Xtenergy.
Evolving market
The energy market is evolving; it's not just about that extra cup of coffee or energy shot to muscle through a long, tiring day.
A recent survey showed that 60% of coffee drinkers consume coffee in the morning, but take other caffeine products during the day to sustain energy levels, however, 33% dislike the jitters and crash associated with caffeine use (OmniActive Insights, 2019).
And while there seems to be more awareness and options than ever before to help juggle a hectic, busy life, 55% of consumers believe their energy levels have worsened in the last ten years (NMI Consumer Data, 2016).
"Modern-day consumers are constantly on overdrive, burning through energy that they just don't naturally have. But who wants a jittery, steep ascent only to come crashing down hours later more tired than before? It's safe to say, most of us could use a natural, steady stream of energy to optimise productivity so we can perform efficiently at both work and at home," said Brian Appell, Marketing Manager, OmniActive Health Technologies.
Appell added: "In a category that has been traditionally saturated with synthetic options, Xtenergy provides a natural source of sustained energy throughout the day."
The launch of Xtenergy not only helps OmniActive provide a more comprehensive energy portfolio to its customers but also helps fill a gap and expand possibilities in the active, modern lifestyle market.
