Putting the spotlight on sustainability

Published: 28-Jan-2015

Earthoil will bring its extensive portfolio of pure, organic, fair trade essential and cold pressed vegetable seed oils to in-cosmetics 2015.

Earthoil will bring its extensive portfolio of pure, organic, fair trade essential and cold pressed vegetable seed oils to in-cosmetics 2015. With increased strain on the world’s resources, sustainability is now of mainstream consumer concern and Earthoil will showcase how its ethically sourced ingredients can be used to create ecofriendly personal care products with unique cosmetic properties.

Visitors to stand 6C14 will learn more about the story behind Earthoil’s moringa, pomegranate and baobab oil as the company demonstrates its ongoing commitment to ethical and fair trading from 100% traceable sources.

Offering exceptional moisturising properties, moringa oil is rich in antioxidants and can be used in skin and hair care applications. Earthoil is currently developing a new, sustainable source of this cold pressed vegetable seed oil from Rwanda, with the support of a major partner. Known as the ‘miracle tree,’ the moringa has the potential to be a vital source of income to poor communities in the country’s more arid and less productive regions, where families have previously struggled to afford clothes, schooling and other essential items.

Earthoil’s pomegranate oil originates from Turkey and is produced by drying and cold pressing the seeds resulting from juicing at its Kenyan pressing plant. With wide-ranging benefits to skin and hair, pomegranate oil delivers a pleasant, nutty aroma and has featured in a number of recent product launches. The high levels of punicic acid — a conjugated lipid — make it particularly suitable for use in antiageing skin products, designed to revitalise dull or mature skin. Pomegranate oil has been shown to nourish, moisturise and repair the epidermis and improve the skin’s elasticity, and it can also combat dry hair and protect it against harsh environments.

Earthoil’s baobab oil is sourced from the Kenyan coastal plains. Baobabs are hand-harvested in remote regions and the fruit is typically collected by rural groups. Earthoil cold presses the hard seed at its Kenyan processing facility to result in a golden oil. Baobab oil is rich in vitamin A, D, E, oleic acid, linoleic acid and omega 3, 6 and 9 fatty acids, contributing to its moisturising, emollient and soothing properties. It is thought to improve the elasticity of the skin and encourage the regeneration of skin cells.

Representatives from Earthoil will be available on stand 6C14 throughout in-cosmetics to answer questions on its community projects, product range and their applications. To find out more about Earthoil’s portfolio and its ongoing commitment to ethical and sustainable sourcing, visit www.earthoil.com.

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