Sales of plant-based meat alternatives are soaring, the company says, especially in Asia, the US and Europe, with greater investment in companies that offer protein alternatives/variants
Symrise has bundled and reinforced its taste solutions for plant protein products in an initiative aimed to make the company a more suitable partner for manufacturers of plant-based products. Health motivations, the growing popularity of flexitarian diets, and a desire to benefit the environment by feeding the world’s population responsibly are driving this trend.
Sales of plant-based meat alternatives are soaring, the company says, especially in Asia, the US and Europe, with greater investment in companies that offer protein alternatives/variants.
In this context, the company aims to help food and beverage manufacturers meet consumer demands regarding plant-based protein products by analysing consumer sentiment and market changes. These insights guide its creation of integrated technologies for alternative protein products. Its offerings are suitable for plant-based meat products as well as vegetarian culinary and dairy alternatives.
The company’s proprietary Proti-scan technology helps to identify specific protein off-notes to then balance and mask them. Through its taste blocks, the company says it can add richness, juiciness and taste complexity, in addition to imparting a specific meaty or vegetable taste profile.
These tools and taste ingredients are designed to help customers avoid unfavourable taste in their products, one of the main barriers to consumer adoption of plant-based foods.
“Clearly, products that embrace alternative proteins depend for their success on great taste and integrated solutions. Symrise’s integrated solutions masking the unwanted off-notes of proteins and fibers while providing superior juiciness and richness and, of course, great tastes that are more than a match for traditional products”, said Marieke Hamschmidt, Junior Global Marketing Manager, Flavor & Nutrition Division Symrise.