Vitafoods selects Omniactive for steering committee

The committee is made up of senior industry figures that are tasked with advocating for the Vitafoods brand and events by contributing strategic recommendations and innovative ideas

Arti Shah,
VP of Global Marketing at Omniactive.
The new Vitafoods Steering Committee delegate

Vitafoods hand-picks a small group of companies to take part in an invitation-only submission process. These submissions then undergo rigorous scrutiny to choose those companies which demonstrate an ability to help Vitafoods fulfil their mission of shaping the industry for optimal health through science and innovation

OmniActive Health Technologies has been selected as one of only 15 companies to be a contributing member of the Vitafoods Steering Committee. After careful review of industry leaders, Vitafoods hand-picks a small group of companies to take part in an invitation-only submission process. These submissions then undergo rigorous scrutiny to choose those companies which demonstrate an ability to help Vitafoods fulfil their mission of shaping the industry for optimal health through science and innovation.

Arti Shah, VP of Global Marketing, has been chosen to represent OmniActive by Vitafoods. Delegates are tasked with advocating for the Vitafoods brand and events by contributing strategic recommendations and innovative ideas, helping identify and overcome risks and obstacles, as well as flag opportunities and share industry-wide initiatives and trends to disrupt and provoke new thoughts for Vitafoods brand development.

"Our mission –to improve lives by enhancing nutrition and wellness using science and innovation– closely aligns with that of the Vitafoods brand, and we are certain that our experience in serving the industry for 15 years will bring unique insights in delivering solutions that address the industry's complex and ever-changing needs," said Arti Shah. "I am honoured to be selected for this coveted post, where, through collaboration with other forward-thinking leaders, I intend to serve as an agent of change, and help shape and grow the industry with a commitment to sustainability, environmental responsibility and social stewardship."

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