WakeUp drink can counteract post-lunch dip, study finds

Without raising blood pressure or pulse rate

WakeUp drink counteracts sleepiness after lunch

A recent clinical study supports using a new, natural beverage to overcome 'Post-lunch Dip Syndrome' (PLD). Backed by research at the Rambam Health Care Campus and the Technion medical faculty in Haifa, Israel, the new 'WakeUp post-lunch waker' daily beverage can help alleviate after-lunch fatigue.

The study, published in the Israel Medical Association Journal, showed that, unlike caffeine, WakeUp has a long-lasting effect and does not elevate blood pressure or pulse rate.

The double-blind, placebo-controlled study assessed the effectiveness of WakeUp in combatting afternoon sleepiness. Blood pressure and pulse were higher two hours after caffeine ingestion, compared with WakeUp and a placebo. Unlike caffeine, WakeUp was not associated with increased heart rate and blood pressure.

The loss of productive time in the workplace in the US costs more than US$135bn – more than $100bn from fatigue and exhaustion that lead to feelings of poor health, and $35bn as a direct result of fatigue. More than 85% of lost time occurred in the workplace and not from absence. This study involved 30,000 American workers and was published in the Journal of Occupational and Environmental Management.

'PLD is a significant and costly problem,' says Eli Faraggi, CEO of InnoBev and developer of WakeUp.

'With this afternoon drowsiness comes reduced productivity, lower work quality and an increase in errors, accidents and injuries. Known solutions for PLD, such as drinking coffee or energy drinks, can boost alertness and performance for a short time, but also can raise blood pressure or pulse, have an impact on mood and eventually lose effectiveness due to increased tolerance. WakeUp can help improve productivity while helping keep employees healthy and safe.'

The results of this second study support WakeUp as an effective drink to counteract the somnolence and reduced performance in the post-lunch hours.

In all tests, both WakeUp drink and caffeine beverages were found to be significantly superior to the placebo 30 minutes after lunch. However, two hours after lunch, performance deteriorated in volunteers who drank the caffeine beverage, while those who drank WakeUp continued to show a significant benefit.

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