Nuritas is spotlighting functional nutrition applications at this year’s Natural Products Expo West, presenting prototype concepts that demonstrate how bioactive peptides can be incorporated into everyday food and beverage formats.
Exhibiting at booth #4392, the company is featuring its flagship ingredient, PeptiStrong, formulated in a drinkable yoghurt application, designed to illustrate the commercial potential of plant-based peptides in consumer-friendly delivery systems.
Derived from fava beans, PeptiStrong has been evaluated across three clinical studies supporting improvements in muscle strength, energy and recovery, positioning it for use in sports nutrition, healthy ageing and active lifestyle product development.
According to Nuritas, drinkable yoghurt represents a particularly attractive platform due to its consumer familiarity and ability to deliver multiple nutritional benefits, including protein, live cultures and satiety, in convenient formats.
By integrating targeted functional ingredients into established categories, brands may be able to accelerate adoption and respond to rising demand for performance and protein-oriented wellness solutions.
Visitors to the stand can sample product prototypes and participate in grip-strength testing designed to connect muscle health with everyday vitality.
The interactive demonstration underscores the company’s broader strategy of linking measurable health outcomes to functional ingredient innovation, particularly those derived from whole-food sources.
The prototypes are underpinned by Nuritas’ artificial intelligence discovery platform, which analyses plant and natural food datasets to identify bioactive peptide sequences with potential physiological benefits.
"Using our AI platform, we can identify bioactive peptides from plants and natural food sources—unlocking the power of nature to discover and develop active ingredients that help transform people’s health," said Dr Nora Khaldi, CEO and founder of Nuritas.
During the past year, Nuritas has expanded its commercial footprint, with peptide-enabled products now available through GNC, The Vitamin Shoppe and other brands.
More than 100 formulations worldwide are reported to feature its clinically studied plant-derived peptides, reflecting growing industry interest in ingredients combining scientific validation with natural positioning.
Alongside PeptiStrong, the company is also presenting applications featuring PeptiSleep, further demonstrating how AI-led ingredient discovery can translate into next-generation functional food and beverage innovation.