The green wave: why algae is the smarter protein

By Kevin Robinson | Published: 2-Dec-2025

From nutrient-packed amino acids to planet-friendly growth, algae is emerging as the clever, sustainable protein shaking up the plant-based scene — and brands such as PlantFusion are leading the charge

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Move out of the way, whey, the future of protein has arrived and it’s wearing green.

For decades, the world has treated whey like the golden child of the supplement aisle: endlessly praised, endlessly purchased, endlessly shaken into drinks that taste marginally better than damp cardboard.

But times change, tastes evolve and, lurking quietly in ponds, oceans and sunlit tanks everywhere, is a far smarter way to fuel the body: algae.

Yes, algae, the same family of organisms that once starred mainly as pond scum in childhood science lessons.

But don’t let its humble reputation fool you. Algae has been quietly building an impressive CV: it’s naturally nutrient-dense, rich in amino acids and a source of omega-3 fatty acids that don’t require fishing the oceans dry.

In other words, it’s the overachiever of the plant kingdom ... and it’s finally getting the attention it deserves.  

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