AdvoCare to Become New Title Sponsor of Texas Bowl

Published: 14-Feb-2014
Active Nutrition Food

AdvoCare is the new title sponsor of the Texas Bowl, a postseason collegiate football game

AdvoCare is the new title sponsor of the Texas Bowl, a postseason collegiate football game. Owned and operated by ESPN Regional Television (ERT), a subsidiary of ESPN, and managed locally by Lone Star Sports & Entertainment (LSSE), the Houston-based event will now be known as the AdvoCare Texas Bowl. The initial agreement is for three years through the 2016 bowl game and aligns with their sponsorship of the AdvoCare Texas Kickoff – a Labor Day weekend college football game.

See more

You may also like

Ingredients

Five reasons nutraceutical leaders need Food Matters Live 2026

Read more
Food Matters Live 2026 returns to London, bringing together the experts, brands, ingredient innovators, and decision-makers shaping the future of nutraceuticals and functional nutrition. From gut health and healthy ageing to GLP-1 support and women’s health, discover the latest science, trends, ingredients, and product development opportunities through expert-led sessions, immersive showcases, and high-value networking

Trending Articles

  1. Beating heart and vascular disease with tomatoes New scientific research from the one-a-day supplement, Ateronon, dubbed ‘the tomato pill,’ reveals that the capsule could be the key to revolutionising the treatment of heart disease
  2. Five reasons nutraceutical leaders need Food Matters Live 2026 Food Matters Live 2026 returns to London, bringing together the experts, brands, ingredient innovators, and decision-makers shaping the future of nutraceuticals and functional nutrition. From gut health and healthy ageing to GLP-1 support and women’s health, discover the latest science, trends, ingredients, and product development opportunities through expert-led sessions, immersive showcases, and high-value networking
  3. The NAD⁺ liposome problem: supplement science vs marketing claims New analysis raises questions about quality, formulation, and verification of liposomal NAD⁺ products

Upcoming event

Food Matters Live - London

3–4 June 2026 | Conference/Exhibition | London, UK See all

You may also like

Ingredients

Five reasons nutraceutical leaders need Food Matters Live 2026

Food Matters Live 2026 returns to London, bringing together the experts, brands, ingredient innovators, and decision-makers shaping the future of nutraceuticals and functional nutrition. From gut health and healthy ageing to GLP-1 support and women’s health, discover the latest science, trends, ingredients, and product development opportunities through expert-led sessions, immersive showcases, and high-value networking
Ingredients

New research on leg comfort and beauty with Pycnogenol

As temperatures rise, many women experience heavy, swollen, or uncomfortable legs. Emerging clinical research highlights Pycnogenol French maritime pine bark extract as a science-backed solution supporting microcirculation, skin smoothness, and leg comfort, including promising new findings in women with lipoedema
Ingredients

Seppic unveils trend-aligned tasting bar & new nootropic launch

Explore Seppic’s Social Media Tasting Bar: a collection of innovative formula concepts designed to bridge clinical science with modern digital aesthetics. Plus, discover Sepibright, our new upcycled strawberry leaf extract for proactive cognitive health and memory support
Ingredients

Jenerise debuts new creatine monohydrate Cr.01

With each batch of Cr.01 independently verified by SGS, Jenerise said it wants to build the "GORE-TEX of creatine," aiming to establish its name as a trusted quality mark in the nutraceutical sector
Active Nutrition

Triquetra Health expands supplement portfolio with amino acid and active folate launches

The brand has launched two new supplements targeting muscle recovery and folate support, including a free-form essential amino acid tablet and a multi-pathway folinic acid formula
Active Nutrition

Grow in health launches KumbreX GROW FLEX featuring AprèsFlex 5-day joint support

Science-driven mobility formula is designed for athletes and active individuals seeking fast joint comfort and enhanced performance
You need to be a subscriber to read this article.
Click here to find out more.
Research & Development

Beyond the bottle: how clinical science is reshaping the functional hydration market

As consumer demand for sugar-free functional beverages accelerates, new research is challenging long-held assumptions about how the body rehydrates and raising the bar for what clinical validation looks like in the hydration space
Subscribe now