Beauty from within: exploring the link between skin health and overall wellness

Published: 21-May-2024

Based on the content of an FMCG Gurus report, Health, Wellness and Beauty Within: Linking Outer Appearance with Inner Beauty, Marketing Executive Kate Kehoe observes that consumers are increasingly recognising the link between their skin health and overall well-being

Consumers are showing a keen interest in skin health products — even when they’re not experiencing any symptoms — underscoring the recognition of skin health as a crucial aspect of self-care.

FMCG Gurus’ insights reveal that 55% of global consumers have actively searched for food and drink products to improve their skin health. Healthy skin serves as an indicator of general well-being and has the potential to elevate self-esteem and confidence.

Consumers are looking for products that not only enhance their outward appearance but also nurture their inner sense of well-being. This is particularly apparent in the realm of skin health wherein the confidence it fosters is closely intertwined with an individual's overall well-being.

For example, FMCG Gurus’ market research highlights that 68% of global consumers recognise the link between their skin health and overall wellness.

Food and drink products that improve skin health have mass appeal

The correlation between inner well-being and skin health presents  an opportunity in the skincare sector, resulting in the development of wellness-focused products and supplements aimed at improving skin health.

This shift has prompted the integration of ingredients such as adaptogens and probiotics — acclaimed for their diverse range of advantages — in skincare items. These products are strategically positioned as vital components of a comprehensive approach to personal well-being that bridges the gap between health and skincare.

Hydration plays a key role in maintaining healthy skin

Consumers understand the connection between skin health and proper hydration. For instance, FMCG Gurus’ insights reveal that 39% of global consumers like to see claims in the bottled water category that “actively improving skin health.”

When the skin is well-hydrated, it becomes more resilient to environmental stressors such as pollution and UV radiation. Adequately hydrated skin also guards against dryness, enhances elasticity and may help to reduce the formation of fine lines and wrinkles.

Furthermore, well-hydrated skin is believed to be more responsive to absorbing skincare products, thereby optimising their efficacy.  

Digestive and skin health are consumer’s biggest concerns

Consumers have expressed that their digestive well-being is a primary focus. For example, FMCG Gurus’ market research highlights that 18% of global respondents state that their digestive health is their biggest health concern.

Gastric concerns can significantly impact comfort and influence other aspects such as mood, immunity and weight control. This highlights the importance of dietary habits and lifestyle choices aimed at supporting optimal digestive function.

Furthermore, gut health is closely linked to skin health, with an unhealthy microbiome potentially intensifying skin issues such as acne or eczema, whereas a well-maintained gut can contribute to clearer skin.  

More than half of global consumers say they suffer from dry skin

Dry skin is a prevalent issue, particularly in the colder seasons. FMCG Gurus’ consumer insights reveal that 52% of global consumers say they suffer from dry skin. Emphasising hydration and moisturisation is crucial to address these concerns.

Maintaining adequate hydration by consuming sufficient water and selecting personalised products to preserve moisture for the face and body is essential. It’s vital to underscore the impact of habits such as smoking and excessive alcohol consumption, which can dehydrate and harm the skin.

Prioritising the use of mild products that preserve the skin’s natural oils is important. Recognising the individualised needs of different skin types is crucial when addressing skin health. 

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