On the Verdify platform, consumers set up their nutrition passport with information about their nutrition and health needs, adjustable to food and taste preferences. Recipes are then generated on the basis of the nutrition passport, both on the Verdify platform and on the recipe websites of partnering companies.
“Our aim is to provide a trusted digital environment for making food choices that are supportive of personal health. We are excited to welcome the new investors and together take key steps towards making a durable impact on health and social wellbeing” said the CEO of Verdify, Jochem Bossenbroek.
Together with AI-investment company Genzai, Verdify develops the software which powers the platform. Roy Lenders, CEO of Genzai said: “Food is the biggest market in the world and personalized nutrition is one of the key themes in this market. We are excited to build A.I. models with Verdify that can really enable personalized nutrition for consumers around the globe.”
Theo Cuppen, Director of Joles B.V. and one of the private investors said: “Verdify is fully aligned with our motivation to invest in creative startups in the food industry that develop socially responsible concepts on the route from production to consumption.”
The company plans to connect its recipe platform to retailers and delivery platforms’ systems. It will also construct a software interface that can be used by companies in the food sector for personalising recipe content on their websites. It’s also planning to implement an ‘AI Chef’, which it says will offer the possibility to automatically create nutritious recipes around specific (novel) food products.
The vast majority of the ingredients, food products and recipes on the Verdify platform are aimed to fit into a generally healthy eating pattern. To that end, Verdify complies with national nutrition guidelines and specifically excludes products or recipes with high amounts of refined sugar, salt and/or saturated fatty acids or other components that are known to be harmful to general health. Its shareholder agreement captures the commitment to the company mission on board, management and employee level.