Ethical Naturals (ENI) will be focusing on positive developments in their key products: AlphaWave L-Theanine, GreenGrown Glucosamine, Cranberex 15% A-Type PAC cranberry extract and Polyphenol-C at SupplySide Global in Las Vegas on October 27-30, 2025.
Additional published studies and international distribution agreements have all led to increased worldwide interest and demand for these products.
AlphaWave L-Theanine, ENI’s key product in the stress relief category, is supported by three clinical studies that showed a significant increase in alpha brainwave activity and resulting relaxation and cognitive benefits.
It has been a key ingredient of choice for many supplement and beverage brands during the past decade as formulators develop products to meet the high demand for stress-relief supplements.
Additionally, AlphaWave L-Theanine is GRAS Affirmed in the US and is the only source of L-Theanine to be approved for use in Australia by the Therapeutic Goods Administration (TGA).
Widely used in supplements, AlphaWave is also ideal for beverage use as it is fully water-soluble and stable at a wide range of temperatures and pH conditions.
As consumers' preference for proven sustainability in products they buy increases, so does demand for GreenGrown glucosamine.
Most of the 7000-10,000 tons of glucosamine imported into the US per year is manufactured from Asian shellfish production residue, a source that creates major primary and secondary environmental problems.
In contrast, glucosamine produced with GreenGrown fermentation creates the lightest environmental impact.
It begins with non-GMO corn glucose combined with a specific bacterium that then produces a fermented liquid with usable levels of glucosamine.
This is then concentrated and purified into an eco-friendly, USP-grade, 100% vegetarian glucosamine molecularly identical to the shellfish-derived material, but without the negative environmental cost.
It’s also safer — considering how severe shellfish allergies can be — and it’s vegan-friendly.
Traditional testing methods, such as HPLC, cannot distinguish between glucosamine derived from shellfish or vegetable source materials, so ENI developed and patented an Isotopic Signature Carbon Tracing (ISCT) method that is able to detect the difference.
Consumer demand for high-grade UTH products has continued to grow, but there is a huge range of products out there, which makes choosing the right product with genuine potency a problem both for brands and consumers.
Multiple studies at Rutgers University compared the AAA (Anti-Adhesion Activity) and potency of Cranberex to other major brands.
The results showed sharp differences in both categories of comparison, with Cranberex achieving significant additional benefits.
Another key ENI product featured at the show is Polyphenol-C, a premium non-GMO vitamin-C- C with a wide spectrum of berry polyphenols from grape, blueberry, cranberry, blackberry, raspberry and strawberry.
Polyphenol-C has been growing in popularity, especially with European brands.
This product is one result of ENI's long-term analytical and R&D work on polyphenol sources.
Cal Bewicke, ENI’s CEO, will be part of a panel of industry leaders discussing Supply chain challenges: Finding consistency through tariffs, AI, diversification and politics on Monday, October 27, 2025, from 3:00 PM to 4:30 PM in Islander Ballroom H, Lower Level.