From hype to hard data: the growing maturity of clinical trials in the nutraceutical industry

By Kevin Robinson | Published: 19-Nov-2025

The nutraceutical industry is slowly shifting from anecdote to evidence, but persistent regulatory, methodological and standardisation issues continue to hamper the credibility and scalability of clinical research

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Driven by rising consumer interest in “natural” health interventions, the nutraceutical market has exploded in recent years.

But behind the buzzwords lies a stark reality: many products remain under-researched … and rigorous clinical trials are still the exception rather than the rule.

As the industry matures, the current state of clinical trials in nutraceuticals reflects both significant progress and stubborn structural challenges.

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