From inner health to outer glow

Consumers are increasingly rejecting reactive responses to illness in favour of proactive strategies to nurture their long-term well-being.

A key part of this shift is the growing interest in nutraceutical supplements, with female consumers leading the way.

Women’s health is greatly influenced by hormonal changes throughout their lifespan: from puberty to pregnancy, perimenopause and menopause.

Reflecting this, more than 50% of global female consumers express “moderate” or “extreme” concern about their overall health.¹

In fact, eight in ten women now regularly take nutritional supplements to manage their unique health needs throughout their life stages.²