With the beauty-from-within trend gathering pace, the nutricosmetics industry is seeing growing interest from consumers seeking to optimise their appearance with supplements and functional foods.
But while TikTok and Instagram continue to fuel interest in the latest beauty and wellness innovations, they have also created a more informed and discerning consumer. Increasingly, shoppers are looking beyond viral marketing claims in favour of products backed by scientific evidence. Against this backdrop, Finnish startup Zephyrian is developing carotenoid-based capsules to support a "sun-free, year-round tan" by influencing skin tone from within using a science-led formulation approach.
Sitting at the convergence of two major trends — longevity and beauty-from-within — Zephyrian appears well-positioned to find its niche in the nutricosmetics space, but only if it can meet the expectations of this increasingly knowledgeable consumer base. Emily Letton from Nutraceutical Business Review sat down with co-founders Peter (R) and Larry (L) to discuss ingredient sourcing, formulation rationale and quality control (QC) rigour.
A burgeoning market
The skin ageing category is undergoing a fundamental shift from reactive, surface-level treatments toward a proactive, science-led approach to age management. Carotenoids could certainly emerge as a compelling group of ingredients in that space.
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