Botanical nutraceuticals innovator Greenvit Sp zoo has announced the US launch of ARONVIT, a clean-label, standardised extract of aronia berries (Aronia melanocarpa).
ARONVIT will be introduced at the upcoming Supply Side West show in Las Vegas, booth #5824.
Results of a recent pilot randomised human trial demonstrate the ingredient’s positive impact on metabolic health.
To serve this new market, the company opened a new headquarters and warehouse in Voorhees, NJ.
"The full wellness potential of the aronia berry is still being discovered in the US and around the world," said Rafal Pietruszynski, Greenvit CEO.
"Modern science confirms what people intuitively knew for generations, that aronia is one of the richest sources of natural polyphenols and antioxidants."
"ARONVIT is a true superberry extract, combining heritage with science and innovation."
ARONVIT is sourced from a special Nero-Eggert variety of aronia berries, developed by Piotr Eggert, a renowned specialist in aronia cultivation.
This variety is recognised for its notable characteristics, including high yield capabilities and low bush height, making it easier to harvest. It is also naturally disease-resistant.
ARONVIT standardised aronia extract is packed with valuable nutrients and its antioxidant properties are unmatched.
The Piotr Eggert variety also boasts powerful antioxidant properties with naturally potent levels of flavonoids and other polyphenols (at 25%), including anthocyanins (15%) and proanthocyanidins (10%).
Moreover, it is rich in vitamins C, E and K, as well as minerals such as iron and calcium.
Greenvit is currently the largest producer of aronia extract in the world.
The five-generations-down family-led company sources its aronia raw materials locally from trusted farmers who cultivate it in pristine surroundings known as the “green lungs of Poland”.
The company uses natural methods to derive the highest content of anthocyanins and polyphenols possible.
The freshly picked berries are delivered immediately to the company’s state-of-the-art processing facility, where they are processed into a highly concentrated powder extract.
“Our long-standing dedication to the cultivation, analysis and scientific research of ARONVIT and its wellness benefits has earned it a reference position in the United States Pharmacopeia (USP) as a US monograph for aronia extract," said Pietruszynski.
“Aronia berry is recognised for its high ORAC score as an antioxidant."
"In fact, it has one of the highest capacities of any berry for absorbing reactive oxygen species (ROS)."
"Over time, ROS have been shown to damage DNA and disrupt cell structure and function, causing inflammation, which, as scientific research indicates, is inherent in metabolic diseases,” explained Pietruszynski.
“Studies of ARONVIT have also demonstrated its positive impact on metabolic health and support of heart health.”
ARONVIT’s recent two-phase pilot randomised human trial, led by Patrycja Bloch and published last April, demonstrated its cardiovascular benefits after just six weeks of daily supplementation of 200 mg of ARONVIT.
Results showed significant reductions in total cholesterol, LDL cholesterol and homocysteine in subjects diagnosed with elevated blood pressure levels or cholesterol.
Liver enzyme alanine aminotransferase (ALAT) levels also decreased significantly, indicating its positive impact on liver function.
Further lab analysis confirmed ARONVIT’s anti-inflammatory potential, as indicated by reduced pro-inflammatory cytokines and adhesion molecules in human blood vessel lining and blood-derived immune cells.
Additionally, the extract exhibited strong antioxidant activity, as evidenced by a 40% reduction in ROS and increased production of nitric oxide (NO) in cells.
NO is important for blood vessel function as it regulates dilation and relaxation.
ARONVIT will be showcased at the upcoming Supply Side West expo on October 27-30, 2025. Attendees can visit Greenvit at booth #5824 to discover aronia’s treasures.