The strategic alliance of nutrition and cosmetics
Brillat-Savarin’s quote, "Tell me what you eat, and I will tell you what you are," has never been more relevant to the beauty industry. Today’s increasingly educated consumers are no longer satisfied with superficial effects. They see their body as an ecosystem and seek comprehensive solutions that contribute to their long-term well-being. It is in this context that inside-out beauty is emerging: a holistic approach where the skin is a reflection of internal balance, combining the action of topical products with that of nutrition.
This fundamental trend is supported by solid figures. The global nutricosmetics market is projected to reach €15 billion by 2030, with Europe accounting for 30% of this market and expecting a growth of over 8.5% between 2020 and 2025. For dietary supplement brands, this is a unique opportunity to position themselves at the heart of this revolution.
How to develop a relevant inside-out beauty offer?
The success of an inside-out routine relies on creating an intelligent association between active ingredients. It is not just about pairing two products, but about building a complementary action where cosmetics provide immediate and lasting results on the surface, and dietary supplements complete this action by nourishing the skin from within for the long term. The key is to master the art of formulation and choose ingredients with scientifically validated efficacy.
Several ingredient strategies can be used to create impactful duos:
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The single ingredient with dual action: using the same active ingredient, such as wheat-derived phytoceramides, which support skin hydration both orally and topically.
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The alliance of two distinct ingredients: combining a cosmetic active that protects the skin barrier with a nutritional ingredient that strengthens defenses from within.
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The thematic approach: creating a complete routine around ingredients sharing a common universe, like adaptogenic mushrooms, for a coherent and powerful product story.
Deepen your expertise and master this trend
For marketing and formulation teams looking to innovate, understanding the subtleties of these strategies is essential.
Seppic invites you to an exclusive 30-minute webinar to delve deeper. You will discover market data, consumer insights, and detailed ingredient strategies, illustrated by inspiring formulas to master the inside-out beauty trend.
Join us on October 16th, 2025 at 11:00 AM (CEST)
REGISTER HERE FOR THE WEBINAR