Denver-based firm Lion Equity Partners has acquired Country Life, from KI NutriCare, a wholly owned subsidiary of Japan-based manufacturer of health foods Kikkoman Corporation.
Country Life is a premier North American supplement manufacturer and sells a portfolio of brands in the natural supplements, sports nutrition and personal care markets through its three leading brands: Country Life Vitamins, Desert Essence Personal Care, and Biochem Protein. Country Life is headquartered in Hauppauge, NY and leverages its Long Island, NY facilities to manufacture and distribute its high-quality products.
Jim Levitas, Co-Founder and Partner of Lion Equity Partners, said: “For more than 50 years, Country Life has distinguished itself as an industry leading brand with exceptional products, service, and innovation.”
Wendy Lucas, President of Country Life said: “Country Life was founded with a commitment to providing the very best health and wellness products to our customers. We are thrilled by Lion Equity’s investment in Country Life as we continue to provide trusted natural products at the highest standards.”
Lucas continued: “As a leader in the natural health industry, we look forward to continuing our mission through targeted investments in our business to help us accelerate our long-term strategic plan and support Country Life’s next phase of growth. We look forward to the many milestones ahead!”
Rothschild & Co acted as the sole financial advisor to Kikkoman Corporation on the sale of Country Life.