Menoveda has announced its US debut.
Founded by Indian entrepreneur Tamanna Singh and her husband Gautam Singh, Menoveda is on a mission to revolutionise menopause care for women around the world — naturally, safely and scientifically.
With its clinically tested, non-habit-forming formulations, the brand offers a comprehensive, plant-based alternative to conventional hormone-based treatments that many women are either afraid of or not eligible for.
Nearly 1.2bn women will be menopausal by 2030.
Approximately 75% of them will experience a range of unpleasant symptoms, from hot flashes to hair loss, anxiety, fatigue, mood swings, insomnia and brain fog.
Menoveda helps alleviate those symptoms, filling a massive and unmet gap in women's health in the process.
"We're not just launching a product line," said Tamanna Singh, founder and CEO of Menoveda.
"We're launching a movement. We created Menoveda to support women going through the silent, underserved and deeply misunderstood transition of menopause."
"We want to normalise menopause. We want to make women feel seen. We want to give them back their energy, confidence and control."
The Ayurveda Edge in the US Market
Unlike synthetic hormone therapies, Menoveda's formulations are non-habit-forming.
They are also gentle on the body and work in harmony with natural hormonal shifts.
This balance of care and efficacy has helped the brand establish itself as a premier menopause management option back in its home country of India.
Menoveda is now entering a US market increasingly receptive to herbal and plant-based health solutions.
These are especially popular among millennial and Gen X women who are actively seeking integrative, Eastern-inspired wellness.
Tamanna adds: "Women of colour are often ignored in menopause studies and solutions."
"Our products are rooted in Indian Ayurveda, but created for the global woman — diverse, aware and unafraid to ask for better care."
As Menoveda and its distribution partners prepare to build awareness — both for the brand and for menopause in general — across the US marketplace, Tamanna and her team look forward to being at the forefront of a movement that can positively impact the lives of so many women — not just in India but now the United States, too.