ADM has launched Arcon T textured pea proteins, Prolite MeatTEX textured wheat protein and Prolite MeatXT non-textured wheat protein.
A study done by ADM found the top factor motivating consumers in the plant based category is health and nutrition, while unsatisfactory taste and texture are the top frustrations with the category.
“The key to winning over consumers with plant proteins is fine-tuning the product for optimal sensory appeal. It is essential to get aspects like taste and texture just right,” said Jacquelyn Schuh, product marketing director for alternative proteins.
Prolite MeatTEX textured wheat protein and its non-textured counterpart, Prolite® MeatXT wheat protein, are designed to contribute meat-like texture to meat and seafood alternative products.
The proteins feature a clean taste and a blank slate colour base.
Arcon T textured pea proteins feature minimized off notes and a light color. The products do not require allergen statements.
ADM offers two forms of Arcon T textured pea protein: one is a blend of pea protein and chickpeas; the blends pea protein with navy beans. It joins ProFam® pea protein powder which launched in 2019.
