After 80 years of business, Ingredients By Nature and Brewster Nutrition unveil new branding

Published: 13-Oct-2016

Ingredients By Nature (IBN) is a leading manufacturer of innovative, science-based ingredients and ingredients solutions to the nutritional supplement, functional food and beverage, cosmetic and animal nutrition markets

Ingredients By Nature and its legacy partner, Brewster Nutrition, are celebrating more than 80 years of combined ingredient manufacturing experience and service to the natural foods industry by unveiling new branding.

The initiative includes a new logo and website for both companies. BrandHive, a leading healthy-lifestyle marketing, branding and public relations agency, was retained for development of the new branding earlier this year.

Brewster Nutrition started in 1928 as Test Laboratories and was founded by Dr William Test as a research and development company. When the company was purchased in 1950 by Marshall L. Brewster, the company experienced its first branding evolution by changing its name and business focus to a manufacturer of high-quality vitamins and minerals.

The business eventually evolved to become a pioneer raw material manufacturer in the 1960s, specialising in citrus bioflavonoids, alfalfa concentrates and yucca extracts. Brewster Nutrition and long time strategic partner, Syntech International, formed Ingredients By Nature in response to the industry's growing need for ingredients of superior quality.

Ingredients By Nature develops, produces and markets science-based ingredients, proprietary extracts and formula innovations for niche markets, including nutritional supplements, functional food and beverages, cosmetics and animal nutrition.

The company uses its extensive research base to provide unique value-added solutions for customised product applications. Ingredient By Natures’ parent companies, Brewster Nutrition & Syntech International, focus on creating strong alliances with key suppliers, industry consultants and distributors to develop unique nutraceutical ingredient offerings.

They offer a variety of powder processing services, including contract freeze drying, controlled granulation, blending and milling to customer-specific formulations while supplying a diverse range of nutraceutical ingredients for food supplements, special dietary foods, natural food concentrate products and pharmaceuticals.

'In acknowledging 80 years of combined service to the natural products industry, we felt that this was the perfect opportunity to reflect on where the organisation has been and where its going,' said Ingredients by Nature President Rob Brewster. 'Our team is committed to growth and we plan for continued innovation. This new sophisticated branding really portrays our renewed commitment to the industry we love.'

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