AstaPure Arava whole-algae powder with natural astaxanthin hits the market

New clean-label and all-natural Haematococcus pluvialis algae complex is the brainchild of Algatech

Algatech, the microalgae production specialist based in Israel, has launched AstaPure Arava, a new clean-label, all-natural whole-algae complex.

AstaPure Arava is a pure, whole-food form containing all of the naturally occurring constituents of healthful Haematococcus pluvialis algae. This species of microalgae is also the richest known source of astaxanthin.

Available as a whole-algae powder, AstaPure Arava contains the whole algae and natural astaxanthin, the newly discovered natural complex backed by research and addresses the needs of consumers seeking pure, whole-food, plant-based, non-GMO nutraceuticals.

Natural astaxanthin

The results of a new study indicate that Arava algae powder is highly potent and has synergistic effects of the natural astaxanthin and the whole-algae complex.

The research was conducted by Dr Gitte Jensen, head of NIS Labs, a US-based immunity research institute. The study identified a complex found in Algatech’s unique Arava strain of Haematococcus pluvialis, cultivated organically in the desert’s harsh conditions.

“In the study, we found complex, highly potent and synergistic effects across multiple parameters,” Jensen explained. “This newly discovered biological activity was shown to positively trigger immediate immune responses as well as biomarkers involved in reparative and regenerative functions,” she added. “These positive effects were observed even in the cell mitochondria.”

Unique production technology

Algatech said its proprietary technology mimics the microalgae habitat and natural biological processes. "The microalgae are cultivated organically and are exposed to the harsh desert climate, which stimulates the microalgae to produce high levels of active compounds," the company explained, adding that Algatech’s ESL technology ensures the whole algae components remain undamaged and in their natural form throughout production.

For Algatech, the newly launched AstaPure Arava whole-algae complex aligns with the market demand for clean-label, sustainable, minimally processed ingredients.

During 2019, Algatech is expecting to introduce new products and delivery forms based on the AstaPure Arava powder.

“Algatech continues to explore the full spectrum of Haematococcus pluvialis microalgae beyond astaxanthin,” said Efrat Kat, VP of Global Sales for Algatech. “We can now provide consumers with all the goodness of nature in one concentrated, potent, and naturally balanced complex that is delivered with minimal processing and minimal footprint.”

Kat said the astaxanthin ingredient in AstaPure Arava whole-algae product complements the high-value omega oils, fibres, proteins, vitamins, and phospholipids that are inherent in this unique strain of microalgae, "bringing the consumer all the powerful health benefits of astaxanthin by the most holistic means and closest to its natural form”.

Algatech and NIS Labs are committed to the continued exploration of the promising Arava whole algae powder’s potential health benefits, and to provide innovative delivery forms which will leverage the new findings and distinctive form of Astaxanthin.

Established in 1998, Algatech specialises in the commercial cultivation of microalgae. AstaPure is a premium natural astaxanthin sourced from the microalga Haematococcus pluvialis. The company also produce Fucovital, a Fucoxanthin complex extracted from the microalgae Phaeodactylum.

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