Ellactiva adds two chews to Boost immunity range

Published: 28-Sep-2020

Like the company’s Collagen& soft chews, the Boost range does not include added sugars

Ellactiva for Life has introduced two Boost immunity products, Sunshine and Defence.

Boost Sunshine contains Vitamin C and Vitamin D3, while Boost Defence features Vitamin C, Selenium and Zinc. Ellactiva’s Boost soft chews also feature prebiotic dietary fibres (Inulin and FOS), which work with the blend of ingredients to benefit the immune system.

Available in two pack variants, 15 and 60 soft chews, Ellactiva recommends a daily intake of one to three chews a day.

Commenting on the introduction of BOOST, Ellactiva for Life’s, Marcelo Bravo, founder and CEO of Oxford Pharmascience said: “The unprecedented consumer uptake and acceptance of Collagen&’s patented soft chew format made the decision to introduce a pure health and immunity boosting product offering a logical one.

“And whilst the importance of health and immunity has been in the spotlight for a number of years, and quite rightly so, the emergence of Covid-19 has made more and more people wake up to the need to be proactive in their immune health.

“In developing both Ellactiva Boost Sunshine and Ellactiva Boost Defence, consumers not only benefit from the enjoyment of taking a supplement in a soft chew format but the patented technology is proven to deliver optimum bioavailability and absorption in the body though a process of active ingredient release. Both products in essence represent a win win situation for consumers - not only do they offer the ultimate in terms of efficacy, but they are an enjoyable means of obtaining valuable micro-nutrients and pre-biotic fibre to help promote immune health and overall wellbeing.” he added.

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