Ingredients by Nature targets gaming market with new Eriomin Esport

By Murielle Gonzalez | Published: 15-Jan-2020

New product features citrus flavonoids to provide gamers with endurance and mental health benefits

Tapping into the booming gaming market, Ingredients by Nature (IBN) has announced the launch of Eriomin Esport, a new formulation of its Eriomin range, which entered the market last July.

For IBN, Eriomin's triple-pronged support helps gamers get real-time and long-term health benefits for improved performance and recovery.

Commenting on the launch, IBN President Rob Brewster, explained: "The video game industry has surpassed both the movie and music industries in annual revenue, and it will continue to grow as technology continues to advance. There is no better time than now to provide health solutions for esports professionals and casual gamers both."

Brewster said Eriomin has shown significant results in its multiple clinical studies and that Eriomin Esport "delivers that same multi-functional benefit to gamers by delivering a healthier competitive edge".

IBN, a global supplier of science-backed citrus-derived flavonoids and ingredients, claims Eriomin Esport will provide gamers with a multi-functional approach by addressing oxidative stress, inflammation, and blood glucose levels to optimise gaming.

Recovery and mental health 

Gaming has a serious impact on the body. Gamers, like other athletes, require endurance, recovery and mental health benefits from their nutrition.

Gamers face a lack of alternative health options when it comes to nutrition, leading to unhealthy habits that affect their ability to compete

Unfortunately, gamers face a lack of alternative health options when it comes to nutrition, leading to unhealthy habits that affect their ability to compete.

The marketplace is filled with sugary foods and drinks for quick bursts of energy and the resultant sugar spikes and crashes can negatively impact performance. By managing proper glucose levels, Eriomin Esport helps gamers sustain attention, focus, and energy for better and longer gameplay.

The company said the citrus flavonoids in Eriomin Esport act as potent antioxidants, helping neurons communicate optimally for quick thinking and reducing eye strain by providing support to the macula.

Brewster continued: "Eriomin Esport also helps maintain inflammation levels within the normal range. Because of Eriomin's inflammation support, gamers can look forward to faster post-game recovery and minimised ear damage from headphones."

"The benefits of Eriomin go beyond just prediabetes management," Brewster continued. "Our Esports application is the next step to fulfil our vision of an Eriomin line that helps address multiple health categories from multiple angles. Our newly updated website reflects this vision," he concluded.

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