Here’s something you don’t hear often. Life Extension wants the entire industry to know about the emerging ConCordix omega-3 delivery technology it’s using for its new Omega-3 Fish Oil Gummy Bites.
“We take a lot of pride in leading the industry by bringing superior formulations to market,” comments Life Extension Director of Education and spokesperson Michael A. Smith, MD. “We want all consumers to know about the benefits of using ConCordix for omega-3 supplements because there are a lot of people who need these nutrients but are not getting them.”
Life Extension is known for pioneering clinically researched product formulas with enhanced absorption, such as its CoQ10 with d-limonene. Gummy Bites are the newest example of the company’s commitment to developing clean, science-based products with better benefits.
Building on a holistic philosophy
Life Extension has a loyal customer base because it stresses a holistic philosophy including food, physical activity and supplementation. “But to get optimal nutrition, lifestyle choices, including food, often leave us short. Supplements fill that gap,” says Smith. “Rather than just meeting the standard RDA, we use optimal, clinically effective doses that help support health.
“And that,” he continues, “has been difficult to achieve in the omega-3 category, particularly if the desired outcome is widespread compliance.”
What’s the point of developing a great product if people won’t take it?
“While it’s fun to talk about fancy extracts and the latest ingredients people can barely say, as a clinician, I’m always reminding people of the foundational nutrients,” says Smith. “Everyone needs to be on a quality multivitamin, probiotic and omega-3. If we could get more Americans on those three, we’d see dramatic improvements in people’s health. That’s why we’re always looking for better ways to deliver omegas to people.”
If people won’t take the supplements, it’s time for a change. “Although some people have no problem with fish oil soft gels, some do. Those who struggle with soft gels have told me they want to take fish oil supplements, but can't handle soft gels. They’re big, hard to swallow and can cause fishy burps. We needed an alternative delivery system. When I learned about ConCordix technology, I got really excited.”
ConCordix, from Vitux AS, is an emerging chewable delivery system with a high payload capacity, clean label and consumer-pleasing taste.
When does a gummy go beyond a gummy?
“It’s hard to get optimal dosage and standardisation in gummies, without requiring consumers to take large quantities daily. Some have high sugar content as well as artificial colours,” Smith comments. “When people try our Gummy Bites, they quickly discover they are beyond regular gummies.”
Life Extension Omega-3 Gummy Chews have an optimal dosage of 300 mg EPA and 225 mg DHA in just one gummy. “These taste good, are sugar-free, and contain no artificial flavours or colours. They are fun to take and what the ‘gummy’ experience should be like.”
ConCordix borrows its delivery technology from salmon
“Life Extension builds on a foundation of nutrition in everything they do, frequently referencing the power of fish oil to optimise human health. But they didn’t have a chewable omega-3 product in their line-up that met their dose relevancy. Now they do,” observes Vitux AS Chief Science Officer Andrew Myers, ND, who helped develop Gummy Bites.
“When we began collaborating, we knew we needed to optimise the levels of EPA and DHA, the two key essential fatty acids found in fish. We are delivering 750 mg of wild fish oil concentrate in a single easy-to-take chewable.”
Myers explains that ConCordix Smart Chew technology mirrors the way nature delivers omega-3s. “It’s based on how fats are packed in salmon. It’s an emulsified fish oil in a gelatin base and protein matrix. This creates billions of droplets of oil that interface with the wall of the digestive system, as documented by electron microscopy. This enhances absorption by upwards of 50% versus the standard omega-3 product.
“ConCordix Smart Chews offer customers a tremendous solution for omega-3 supplementation. People are now willing to take their fish oil daily to optimise their health.”
It’s time to bridge the omega-3 gap
“There are a lot of cool nutrient combinations out there. But they don’t matter if you aren’t getting enough of the foundational nutrients,” Smith concludes. “More people need to take omegas daily. Some people take them sporadically. Others not at all. Gummy Bites will bridge that gap for a lot of people. Life Extension is very excited to bring these to the market.”
