Nutraceuticals provide boost for clear labels

Labelling specialist Denny Bros reports an increase in Fix-a-Form multi-page labels in the sector

Fix-a-Form labels are being used more frequently to label nutraceuticals, says Stephen Jarrold of Denny Bros

Denny Bros is reporting a sharp increase in the number of companies it is supplying with its Fix-a-Form multi-page labels in the nutraceuticals sector. The global industry is currently valued at more than £100m and the market is expected to almost double in the UK in the coming years. It is thought that health stores and supermarkets are stimulating demand in the UK for herbs, dietary supplements, probiotics, amino acids, botanicals and vitamins.

Stephen Jarrold, Sales and Marketing Director at Denny Bros, said: ‘We are already seeing a raft of new product introductions, and a rise in marketing activity from global nutraceutical companies aimed at the UK and we anticipate that this will be matched with our own home-grown supply of new and alternative healthcare products.’

He added: ‘Nutraceutical products are not subject to the same testing and regulations as pharmaceutical drugs and often need introducing to the user as they are brand new product concepts. To explain the benefits and instructions for use, and avoid misuse of the products, it is important for manufacturers to give as much information as possible with the product offering. Multi-page labels are helping to make these products safer by highlighting any potential health issues associated with their use, particularly when used in conjunction with other medicines or healthcare products.’

To explain the benefits and instructions for use, and avoid misuse of the products, it is important for manufacturers to give as much information as possible

Other products carrying Denny Bros’s multi-page labels include dietary enhancements, herbs, energy drinks and children’s nutritional supplements.

The information given on nutraceutical products is very similar to the user information included on mainstream medicines and healthcare products, such as brand name, dosage, indications, contra-indications, table charts with age guidelines and even pictograms to make the information clear and concise.

Fix-a-Forms give brand owners the space to include as much information as they need while only taking up the same footprint as a conventional label. This also allows for user-instructions to be presented in a number of different languages for multimarket distribution.

Anglo-Scandinavian venture Seagreens, for example, recently chose a tamper-evident style multi-page label for its nutrition products. The 12-page label has been applied to the lid of the product and explains how customers can benefit from nature’s own vegetable garden beneath the sea.