Fortification with micronutrients can give products additional health value. Plant-based alternatives to dairy products are by far the strongest category, according to Innova data
Consumer enthusiasm for plant-based foods is also affecting the beverage market. Market research company Persistence Market Research (PMR) predicts annual growth rates exceeding 6% for plant-based drinks through 2028.
SternVitamin has developed micronutrient premixes for this segment for plant-based drinks based on oats and other protein sources. Its SternHeartV, SternGutV and SternBonesV premixes let manufactures align plant-based drinks precisely to the special needs of specific target groups.
For example, SternHeartV addresses athletes, professionals with high-stress jobs and older people. This micronutrient combination of B vitamins, vitamin E, folic acid, iodine and zinc supports normal homocysteine metabolism and the formation of red blood cells. In addition, it contributes to protecting the cells from oxidative stress, the company says.
SternBonesV combines of vitamin D, vitamin K2, magnesium and calcium and is designed to maintain bone health. It’s appropriate for women in all age groups, vegans, and lactose-intolerant persons.
SternGutV supports the gut-associated immune system, through a combination of micronutrients for strengthening immune defences, and fibres with prebiotic and immune-modulating properties.
According to PMR, one of the main goals in the development of plant-based alternatives is to meet consumers’ nutrition preferences, i.e. to offer added health benefits without compromising on taste. SternVitamin aims to achieve this goal through close cooperation with Planteneers. The health benefits of these premixes can be marketed effectively on the drink packages using EU-approved Health Claims.