Survey reveals the potential role of chicory root fibre in improving health
Amidst epidemic levels of obesity and diabetes, a new survey of US consumers has revealed that a large proportion do harbour a strong interest in healthier eating
Amidst epidemic levels of obesity and diabetes, a new survey of US consumers has revealed that a large proportion do harbour a strong interest in healthier eating.
The research, which was done by Sensus, one of the world’s leading suppliers of chicory root fibre, has shown that almost 70% regularly opt for food and beverages that can contribute to better health and 63% make healthy food choices to address specific health concerns.
US consumers are particularly interested in healthier, tasty food products with lower sugar content and that use natural alternatives to conventional sugar: 66% of those surveyed expressed an interest in food products containing chicory root fibre – a natural, prebiotic, soluble dietary fibre.
Chicory root fibre, also known as inulin or oligofructose, is sourced from natural chicory roots and has significant, scientifically proven health benefits. It can enhance blood sugar management, support weight reduction and improve bowel health.
Chicory root fibre boosts the fibre content of foods. It is also a natural sweetener with an excellent effect on glycaemic response that also reduces the amount of processed sugar and fat needed within food products, and enhances the taste and texture of foods.
'Combining high levels of interest in healthier eating identified in our survey and the growing interest in chicory root fibre, the widespread uptake of healthier, tasty products with lower sugar content could contribute towards lowering the incidence of obesity and diabetes in the US,' said Elaine Vaughan, Chief Scientific Officer at Sensus.
'Chicory root fibre is already incorporated into a wide variety of food products available in the US, including selected brands of dairy foods, bread and bakery products, confectionary and beverages, but there is scope for many more,' she added.
For the full results of the survey, more information on chicory root fiber and factors influencing the purchasing decisions of consumers with regard to this ingredient, download the full Sensus paper. Click here to download the paper.
