Ulrick & Short Melody targets global pizza sauce market


Ulrick & Short Ltd has revealed new plans to tackle the multimillion global pizza market with its latest cost-cutting, non-GM ingredient

Ulrick & Short Ltd, leading British owned clean label starch specialist, has revealed new plans to tackle the multimillion global pizza market with its latest cost-cutting, non-GM ingredient.

U&S Melody, a functional starch designed to enhance pizza-base sauces, is an easily dispersed wheat-based ingredient. Melody helps manufacturers to increase profitability through improving the texture of tomato-based pulpy sauces, efficiently binding more water to improve the natural pulpiness of the tomato paste.

Added to a standard recipe base of tomatoes, garlic puree, salt, water and herbs, Melody helps to enrich the colour of the sauce as well as thickening it. Very cost-effective both as a replacement ingredient and in its own right, Melody also supports a clean label declaration and helps to simplify labelling.

Ulrick & Short director, Adrian Short, explained: “Pizza manufacturers across all sectors, from chilled and frozen to restaurants and takeaways, are facing challenges from the increasing price of basic ingredients, so any solution that will improve the cost-effectiveness of the manufacturing process will be welcomed.

'The pizza market has grown in every geographical region during the last 5 years, from East and West Europe to the Middle East, Africa and Asia Pacific. This presents massive opportunities for us to work with new manufacturer partners, not just on Melody but also with our other ingredients that can help to improve texture and nutritional value with no detriment to taste and mouthfeel – but a positive impact on profitability.'

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Ulrick & Short supplies household name food manufacturers across the world with clean label non-GM ingredients, and innovating across a diverse range of food industry sectors including bakery, meat, dairy, soups and sauces. The company has a team of dedicated sector specialists and food technologists based in Yorkshire and works hand in hand with customers to maximise value from product development.