The 2020 sugar reduction targets are looming for bakers. So far, sugar reduction efforts have focused mainly on mainstream bakery; however, with 20% of bakery launches featuring a “free from” claim1, sugar reduction targets are now equally pertinent in the free-from sector. Coupled with the recent announcement that Public Health England will be reporting on businesses that fail to make inroads into sugar reduction from 20192, the need for a gluten free sugar replacer in the bakery sector is required now!
Clean label specialists, Ulrick & Short, have responded to this by releasing their new gluten free sugar replacer for cakes, muffins and baked goods. The ingredient, avanté 9, is the latest in Ulrick & Short's sugar reduction range, and promises to reduce more than 20% of sugar in gluten free bakery formulations while maintaining the volume, texture and crumb structure of the standard products.
avanté 9 is easy to apply so does not require any factory process changes. Along with mimicking the functional properties of sugar, it is clean label, non-GM, gluten and vegan - ensuring consumer friendly declarations while improving front of pack traffic light declarations.
Emma Walker (R&D) said, “We’ve had a lot of success in the past in significantly reducing sugar in standard products, it was a natural progression to introduce this technology to the gluten free sector. To develop a product that is capable of both improving nutritionals and retaining the free-from claim is very difficult and occupies a unique position in the market. This is the key for manufacturers to stay competitive.”
Gluten free baked goods are still subject to the traffic light system, and they are still affected by the 2020 regulations the same as any other product
She adds, "Gluten free bakery is tough enough, and to match the product integrity of the standard is not easy to do. However, gluten free baked goods are still subject to the traffic light system, and they are still affected by the 2020 regulations the same as any other product".
Ulrick & Short is a leading Clean Label ingredients specialist, supplying household name food manufacturers across the world with clean label and naturally gluten-free, non-GM ingredients, and innovating across a diverse range of food industry sectors including bakery, meat, dairy, soups and sauces. The company is AA BRC accredited and has a team of dedicated sector specialists and food technologists based in the UK and works hand in hand with customers to maximise value from product development.
References
1. Innova Market Insights – “Bakery : Healthier Indulgence for all”
2. Public Health England - https://www.gov.uk/government/news/overwhelming-public-support-for-sugar-and-calorie-reduction
