Juice Plus+ has entered into a research collaboration with the University of California, LA, University College Cork (Ireland) and Ulster University (Northern Ireland).
For this randomised clinical trial, the University of California, LA, received a major research grant from the National Institutes of Health (NIH).
The NIH has chosen to fund an innovative project aimed at better understanding critical cognitive functional parameters in the brain and related biomarkers, with the long-term goal of identifying factors influencing cognitive performance and overall well-being.
NIH grants are awarded following a rigorous review process by world-leading experts and scientists, ensuring only the most promising and evidence-based proposals receive support.
As part of the US-Ireland R&D Partnership Programme, the University College Cork has also received a grant from Research Ireland and Ulster University received a grant from the Health & Social Care R&D Division Northern Ireland.
These fundings reflect peer recognition of the scientific approach being taken by the university researchers.
Research focus and endpoints
This five-year project is designed to evaluate the effects Juice Plus+ Berry Blend may have on brain and cognitive parameters and related biomarkers.
It will use a cohort of male and female participants, aged 50+ years, with a family history of age-related cognitive decline.
This randomised, double-blinded, placebo-controlled study is being performed at the University of California, LA and Ulster University in Northern Ireland.
Juince Plus+ commented: "We are honoured to collaborate with our esteemed academic partners in this important research initiative."
"We look forward to contributing to the scientific understanding of cognitive health through rigorous, independent research conducted by leading academic institutions."