NutriLeads has extended the footprint of its flagship carrot pomace-derived precision prebiotic, Benicaros, to India through a sales and marketing agreement with Yasham Specialty Ingredients.
This will expand NutriLeads' presence in the global market, exposing the company to food, beverage and dietary supplement manufacturers across the key Indian market.
NutriLeads has previously expanded the prebiotic's reach into Malaysia, Taiwan, Australia, New Zealand and the EMEA.
Under the terms of the agreement, Yasham will introduce Benicaros to the Indian market, taking over the product's marketing within the region.
The company will also be responsible for the sale of Benicaros within the region.
Derived from upcycled carrot pomace, Benicaros has been proven to enhances the body’s innate immune response and selectively nourishes beneficial gut microorganisms and their metabolites.
It has also been shown to encourage the production of key gut metabolite IPA, as well as reshape the composition of the gut microbiota.
By modulating the gut microbiome, NutriLeads notes that Benicaros can support overall wellness.
“India represents an important growth market for Benicaros, and Yasham is the ideal partner to lead the way,” said Joana Carneiro-Wakefield, CEO of NutriLeads.
“Yasham's deep knowledge of the nutraceutical industry and its strong commitment to innovation and health will drive the global expansionof our precision prebioic," she added.
“We are eager to bring this exciting precision prebiotic to the Indian market and look forward to collaborating with NutriLeads,” said Vivek D. Samant, Managing Director of Yasham Specialty Ingredients Pvt. Ltd.
“Benicaros is a ground-breaking ingredient that will truly help our customers innovate in the gut and immune health space," he concluded.