As the “protein-ification” of the American diet accelerates, industry experts are forecasting a major shift: clear, refreshing, juice-style proteins are poised to replace heavy shakes as consumers seek lighter, cleaner, more drinkable ways to increase daily protein intake.
Plant-based nutrition pioneer PlantFusion is leading this next wave with the launch of PlantFusion Clear Protein, a refreshing, hydrating protein powder designed to meet modern consumer demand for functionality, clean ingredients and sustainability.
"Many consumers want easier ways to add protein to their diet throughout the day without a thick protein shake," says Phil Vigeant, owner of PlantFusion.
"They want protein that feels light, refreshing and easy to drink, something that fits into hydration routines and everyday life."
"Clear protein is the natural next evolution of the category and PlantFusion Clear Protein is built for how people want to fuel their bodies in 2026 and beyond.”
Today’s consumers are increasingly looking for the following solutions:
- Higher protein intake without heaviness
- Clean-label, plant-based options
- Refreshing, drinkable formats they can sip throughout the day
- Products that fit the “hydration + function” movement
- Sustainability, from packaging to ingredients.
PlantFusion Clear Protein Sets a new standard, with products that provide 12 g - 20 g of clean plant protein per serving with zero sugar.
The protein is only 60-100 calories and has a crisp, hydrating taste with smooth dissolvability. Each blend is vegan, non-GMO and packaged in recyclable bags.
In addition to advancing protein innovation, PlantFusion continues its commitment to removing plastic from the supply chain.
The brand is the first and only to offer organic plant protein and superfood blends in BPI-certified 100% compostable packaging, reinforcing its mission to reduce plastic waste across the nutrition industry.
"Clear protein represents more than a new format; it reflects how consumers are constantly searching for a variety of delivery systems," adds Vigeant.
"Lighter, cleaner, functional and environmentally responsible products are no longer niche. They’re becoming the standard."