PLT Health Solutions will be the SupplySide Global official sponsor for performance beverages.
This reflects its recent emphasis on developing science-backed, innovative ‘beverage-friendly’ ingredient solutions that help consumer products companies launch new beverage products into a range of health and wellness applications.
One of the newest beverage innovations is Zynamite S, a water-soluble form of award-winning Zynamite — a mango leaf extract standardised to ≥ 60% mangiferin.
In multiple clinical studies, Zynamite has been shown to enhance mental energy and boost cognitive performance.
Zynamite S subjects show improvements in mental processing speed, improvements in completing complex tasks, enhanced mood and reduced fatigue — often in as little as 30 minutes.
Zynamite S will be a featured ingredient in a proof-of-concept beverage made for and exclusively distributed at SupplySide Global.
Named CREATEA Mighty Mango, the 12-oz canned RTD beverage was developed by a consortium of ingredient innovators, formulating experts and marketing and packaging design companies working in collaboration.
The CREATEA beverage will be featured at multiple booths and at three separate stations in different lobbies of the show.
The project was spearheaded by PricePlow, a media and tech company that focuses on the supplement industry, providing scientifically backed breakdowns, news, product reviews and guides on functional foods.
A panel discussion called "The Future of Formulating Beverages" will be held at the SupplySide Innovation Stage, booth 5014, on 29 October at 3 pm, where the CREATEA beverage will be a topic of conversation.
The panel will be led by Ben Kane of PricePlow, featuring multiple people who were responsible for innovating CREATEA, drawn from top industry ingredient suppliers, media, packaging and marketing pros who will discuss the future of formulating in the functional beverage category.
According to Steve Fink, Vice President of Marketing for PLT, the company is excited to take such an expanded role at the SupplySide event.
"SupplySide in Las Vegas is the premier destination for innovators in the supplements and functional food and beverage industries."
"The opportunity to become the official performance beverage sponsor at this event is an honour for all of us at PLT," he said.
"We are looking forward to engaging the entire SupplySide community with our expanding beverage ingredient portfolio, some new science and some innovative ideas for formulating consumer products, he added.
The PLT team will be at booth #4855 at the show.