PLT Health Solutions, Inc. announced that it will be showcasing new ingredients and highlighting new clinical science and delivery system options at SupplySide Global, 26–30 October in Las Vegas, Nevada, USA. A major focus for the show will be the company’s expanding Experiential Longevity platform. For the first time at SupplySide, PLT will be talking about its breakthrough joint structure ingredient, Kinexa™ Joint Longevity Complex, and the breakthrough clinical study supporting new messaging opportunities in the category. In the energy category, PLT will be showcasing Zynamite® S non-stim mental energy ingredient. In all, PLT will be showcasing more than 30 branded ingredients across multiple health categories. It will be highlighting ingredient portfolios for Longevity, Sports Nutrition, Joint Health, Energy and Cognitive Performance. All of these ingredients are supported by clinical science, and most are considered ‘beverage-friendly’ as part of PLT’s growing beverage ingredient portfolio.
The PLT Experiential Longevity™ Portfolio
At its booth, PLT Health Solutions will be discussing the company’s Experiential Longevity™ platform, a new approach that expands the longevity conversation beyond cellular mechanisms to focus on how people want to live as they age. New clinical study analysis connects credible age-related biology with meaningful body-system performance and, ultimately, the everyday experiences consumers understand and value. Kinexa Joint Longevity Complex improves cartilage cell biology and whole-joint structural integrity to deliver stronger joints with greater comfort, less stiffness and more confident movement.
Nutricog® Cognitive Performance Complex supports cholinergic and neurotrophic signalling and healthy neuroimmune balance involved in processing efficiency, attention, working memory, learning and recall, helping people remain mentally efficient, adaptable and capable of learning with age. Strengthera® Muscle Maintenance and Vitality supports pathways involved in protein synthesis and mitochondrial biogenesis. These cellular effects support adaptive muscle capacity, including strength, stamina, fatigue resistance, walking capacity and the physical reserve needed to remain active and responsive over time.
TestFACTOR® supports steroidogenesis, nitric oxide signalling, and mitochondrial function, with benefits for testosterone availability, cellular energy and physical vitality. Together, these four ingredients demonstrate how PLT’s Experiential Longevity platform can help formulators create products that build capacity earlier, preserve capability and support consumers in living fully longer.
PLT’s Head of Innovation and Clinical Science, Jennifer Murphy, M.S., R.D., distinguished the company’s approach to longevity from others in the market: “Experiential Longevity leverages mechanisms targeting the root causes of ageing at the cellular level to impact relevant body systems and deliver meaningful improvements in lived experience,” she said. “The clinically validated benefits for these ingredients are not just alleviating symptoms but improving health starting at the cellular level. Our Experiential Longevity ingredients give formulators the power to credibly address their consumers’ longevity goals and deliver the benefits that will help them live better today.”
As part of its Experiential Longevity focus, Dr. Jeremy Appleton, ND, PLT’s Director of Medical & Scientific Affairs, will be giving a talk at the show entitled Defining the Longevity Opportunity: Cellular and Experiential Solutions, at the Product Development Theatre on Wednesday 28 October at 11:00 a.m.
Concept Beverage and Experience Zone at PLT Booth
Zynamite S will be a featured ingredient in a proof-of-concept beverage made for and distributed at SupplySide Global. Called MANGO TANGO, the 12-oz canned RTD beverage was developed by PLT specifically for the show. The company will also feature its Experience Zone at the booth. Experiences for visitors will include physical and mental energy, mood, sports, cognitive performance and more. Each of these experience formulations will include one of PLT’s rapidly growing range of fast-acting, beverage-friendly, clinically supported ingredients.
Committed to Helping the Industry Innovate
According to Steve Fink, Vice President of Marketing for PLT Health Solutions, the company’s SupplySide Global lineup addresses leading consumer health trends with clinically supported ingredients and versatile formulation options. “Visitors to the PLT booth will find innovative solutions across fast-growing categories, backed by clinical evidence and compelling on-pack messaging opportunities,” he said. “We look forward to helping established brands and start-ups create differentiated products that deliver meaningful consumer benefits.”
The PLT team will be at Booth #4855 at the show. To arrange a meeting at the show, visit www.plthealth.com.
