Stratum Nutrition has signed a new distribution partnership with Toong Yeuan Enterprise Co. Ltd (TYIG) to expand its presence in the growing Taiwanese market.
The pair signed the agreement during this year's Vitafoods Asia show in Bangkok.
As part of the partnership, TYIG will support the introduction and distribution of several of Stratum Nutrition’s leading branded ingredients in Taiwan, including NEM eggshell membrane collagen for joint health, OVOLUX eggshell membrane collagen for beauty-from-within applications and sageXtra for cognitive health support.
"Taiwan is a growing market with a keen consumer base that expects the highest quality and robustly studied ingredients to support their health,” Chris Haynes, Senior Director, Global Sales at Stratum Nutrition said.
"We believe [TYIG's] experience and reputation make them an excellent partner as we continue expanding our presence across APAC."
The company has previously signed distribution agreements with Alchem Enterprise for the Bangladesh market and Sibelius Natural Products in the UK.
“We are honoured to partner with Stratum Nutrition and bring NEM, OVOLUX and sageXtra to Taiwan,” said Luisa Chang, President of Toong Yeuan Enterprise Co. Ltd.
As Taiwan has become a super-aged society, consumers are paying closer attention to mobility, appearance and mental sharpness and they expect the products they choose to be backed by solid clinical research.
"Stratum’s portfolio addresses joint health, beauty-from-within and cognitive wellness, which are exactly the categories our manufacturing and brand partners have been asking for.”
The initial portfolio available through the partnership will include the following:
- NEM: a clinically studied, multi-collagen eggshell membrane ingredient designed to support joint comfort, flexibility and mobility
- OVOLUX: a 400 mg eggshell membrane collagen ingredient developed for beauty-from-within applications, with clinical research supporting skin elasticity, firmness and hydration as well as benefits for hair and nails
- sageXtra: a standardised Salvia officinalis ingredient that supports cognitive performance, including attention, working memory and secondary memory, with research showing benefits in as little as one hour.
“We believe our ingredients can help support the evolving health needs of consumers throughout Taiwan,” Haynes added.
This partnership represents another important step in making our research-backed ingredient technologies available to more brands and consumers throughout the Asia-Pacific region.
