Nutraceutical gummy innovator TopGum Industries will unveil its newest collection of Active Lifestyle gummies at SupplySide West 2025 in Las Vegas, booth #6229.
The series of eight formulations provides pre- and post-workout support, conveniently packed into delicious gummies. Headlining the collection are a high-dose creatine gummy and an electrolyte solution for post-workout rehydration.
Gummies are quickly emerging as the preferred format among fitness enthusiasts for obtaining a consistent dose of essential nutrients for hydration, energy and recovery with minimal hassle.
Gummies stand out for their pleasing flavour, accurate dosing and portability, fitting easily into a gym bag or cycling kit.
Yet packing the bite-sized treats with robust doses, whilst also keeping sugar loads low and sensory enjoyment high, is complex.
TopGum has mastered the challenge through its proprietary and innovative technologies, as well as building on its heritage as a confectionery manufacturer.
"The new Active Lifestyle gummy range reflects TopGum’s unique ability to make the impossible possible in gummies," said Eyal Shohat, CEO of TopGum.
"While creatine and electrolytes have appeared in gummies before, they’ve rarely been delivered in truly potent, credible doses."
"With TopGum’s proprietary technology, we set a new standard, offering efficacious levels of these core sports actives in a format that finally combines efficiency, convenience and enjoyment."
Creatine and electrolytes are considered a "must-have" support, not only for professional athletes but also for the wider active community.
Electrolytes are recognised for their role in supporting fluid balance, replenishing minerals lost through sweat and keeping muscles functioning optimally.
Each 7 g TopGum electrolyte gummy contains 100 mg of electrolytes, combining sodium, potassium, magnesium and chloride salts.
Organoleptically, these gummies harness the natural saltiness of electrolytes in a captivating, sweet treat with a subtle, salty twist.
TopGum’s electrolyte gummy comes in three flavourful fusions: lemon-lime, umami watermelon and salted cherry orange.
"Our electrolyte gummies appeal to the health-minded consumers seeking new and intriguing flavour experiences while also meeting their nutritional standards," said Jennifer Toomey, Head of New Product Development for TopGum USA.
"We formulated these gummies to carry the highest dose-per-gram of electrolytes available on the market."
"Four gummies provide the same electrolyte dose as a 330ml bottle of a hydration sports beverage while still striking the perfect balance between salt and sweet notes for a fun and enjoyable flavour experience."
Creatine’s surge in demand is based on its reputation as a hero ingredient not only in sports populations but also amongst mainstream wellness enthusiasts.
It is known to increase energy, muscle mass and performance by generating the body’s main energy currency, ATP, increasing its availability in the muscle cells and thus improving strength, speed and recovery.
Creatine is increasingly appearing in bars and other functional foods. However, its grainy texture has been a challenge to integrate smoothly into these formats in meaningful doses.
TopGum has successfully loaded 1500 mg of Creapure creatine into a single gummy, delivering an industry-leading dose of muscle power in each fruity bite.
Four gummies provide the recommended daily dose of elite-standard creatine, available in three natural fruit flavours: cherry, raspberry and watermelon.
As part of the company’s business model of custom-designed gummies, TopGum’s complete collection of gummy solutions can be adapted to meet any flavour preference.
Clients can also opt to have the actives embedded in the company’s proprietary Gummiceuticals format of a sugar-free, fibre-based matrix.
This innovative gummy base replaces sugars with natural prebiotic fibres, offering a clean-label, gut-friendly alternative that delivers natural sweetness without artificial ingredients.
Included in its active lifestyle gummy series is a high-dose magnesium combo gummy and a caffeinated energy gummy containing up to 40 mg of caffeine, designed to give a fast-acting pre-workout energy boost.
This chewable is based on TopGum’s proprietary TopCap microencapsulation technology, which enables the delivery of efficacious dosages of the actives, ensuring enhanced stability and bioavailability.
Sample TopGum’s active lifestyle gummies in all their intriguing flavours at Supply Side West 2025, Oct 29-30 in Las Vegas, booth #6229