More than 50% of French people consume food supplements, and 59% say they have done so in the past 24 months. Brands are thriving in the supplements market and are working on their marketing differentiation. To assist them, Laboratoire PYC works and fine-tunes its contract-manufacturing and support services.
In this context, the company recently introduced a box of 10 new food supplement formulas packaged in stick-packs. These new concepts are presented to brands looking for a French partner specialising in powder formulas. All the formulas in the set are in powder form. 8 formulas are instant powders to be rehydrated and 2 formulas are orodispersible.
These products were showcased at the PLMA trade show in Amsterdam in May, and Laboratoire PYC will be introducing the set at the BeautyWorld Middle East trade show in Dubai at the end of October.
Each formula in the box is specifically designed for a key promise of the food supplements market:
- Sleep
- Stress
- Vitality
- Immunity
- Circulation
- Digestion
- Slimming
- Nutricosmetics: Anti-aging, hydration, firmness
Segments have been chosen in line with consumer expectations. In 2022, a Harris Interactive survey for Synadiet revealed that keeping in good health (vitality) is the main reason for consuming dietary supplements (44%), closely followed by strengthening the immune system (42%). Mental well-being (relaxation) comes third (31%), followed improving digestion (26%). Finally, 24% use food supplements to enhance beauty.
The 10 new concepts proposed by Laboratoire PYC have been designed at marketing level to meet different purchasing criteria, i.e. effectiveness, naturalness, innovative ingredients, French origin, pleasure and sustainability. These formulas are ready to sell, or can be adapted to the needs of brands with a tailor-made formulation.
Laboratoire PYC's main lines of development are as follows:
Effectiveness
The 10 formulas contain flagship ingredients objectivated by clinical studies. The actions of each product can be highlighted by claims on the packaging. Each ingredient has been rigorously selected for its innovative properties.
For example, the ENERGY BOOSTER food supplements contains - in addition to vitamins A, C, E and group B - Robuvit® (French oak extract from Horphag), which has been the subject of 25 clinical studies involving over 600 people.
Naturality
Naturalness is one of the TOP 5 criteria taken into account when purchasing food supplements (IPSOS, 2022, Consumer survey on food supplements in the EU). Laboratoire PYC has been committed to a clean label approach for the past 5 years. As a result, the composition of each food supplement meets consumer demand for naturalness and transparency. In these 10 new formulas, flavours and colors are natural and the formula’s support is plant-based.
French origin
All the food supplements are made in France. The box itself is made by a French partner. Moreover, Laboratoire PYC has prioritised certain key active ingredients of French origin. For instance, Seppic's Ceramosides are used in the ADVANCED CERAMIDES formula targeting moisturising and anti-aging skin properties.
Sustainable development
In a sustainable and responsible approach, the company also pays attention to ingredient sourcing: good resource management, pesticide-free cultivation, natural solvents, waste management.
Laboratoire PYC is striving to make its packaging 100% recyclable by 2030.
Pleasure and movement of consumption
For these 10 new references, the R&D team has referenced new natural flavours and worked on new aromatic combinations. The flavour trends of 2023 are in the spotlight: citrus notes (yuzu, grapefruit, clementine...). Trendy fruit/flower combinations are also proposed (grapefruit-jasmine, apple-hibiscus...).
Laboratoire PYC's approach is to focus on the moment of consumption, which should resonate with brands wishing to promote a holistic approach to food supplements.
Laboratoire PYC has been supporting international brands in the development and production of their ranges for over 30 years.
