Gadot fulfil growing demand for next-generation hydration products

Published: 28-Mar-2024

Mineral citrates support electrolyte replenishment for enhanced well-being

Gadot Biochemical Industries (“Gadot”), a global company specialising in supplemental mineral research, development and supply, has identified specific targets within the enhanced-wellness category paired with the most appropriate and effective mineral citrates as demonstrated by research.

Key electrolytes are sodium citrate, potassium citrate, magnesium citrate and calcium citrate. 

Magnesium is also known to facilitate muscle recovery, while calcium is consumed for bone support. Adding zinc to these minerals supports immunity. 

“These minerals are inherently important for active individuals,” commented Youval Saly, Gadot Vice President, Sales and Marketing. “Vigorous physical activity is known to affect hydration and immunity as well as induce muscle soreness, though it also supports the maintenance of strong bones.” 

Both hydration and electrolyte supplements in RTD, powders, tablets, gummies and stick packs top the active nutrition growth areas, according to SPINS. 

“The excitement for hydration and electrolyte beverages is generated by increased participation in sports and fitness trends, along with wellness awareness,” Saly observed. “Post-pandemic, we have seen a steady return of enthusiasm for fitness and sports participation, and hence, the spikes in demand for effective sports nutrition/fitness support supplements and beverages.”

Electrolytes are charged minerals (sodium, potassium, calcium, and magnesium, chloride, phosphate and bicarbonate) necessary for muscle contraction, nerve signalling and fluid balance, so they are important to replenish when working out vigorously or competing.


Like this story? Subscribe to Nutraceutical Business Review magazine for incisive analysis, the latest news and expert-written articles from the functional food and drink industries. For more information click here.


It’s important to know that “hydration” and “electrolyte” beverages are not exactly the same. Hydration products replenish fluids, while electrolyte products restore amounts of the minerals lost through sweat. 

For this reason, products formulated for hydration have a different composition than typical sports nutrition drinks that boast a higher concentration of electrolytes.


Why citrate is superior to chloride

Sodium is a crucial electrolyte for maintaining fluid balance and supporting muscle function during exercise, but not all forms are effective. Sodium chloride is commonly associated with high blood pressure and therefore is not always appropriate to use in this context.

Because of this, it’s logical to incorporate sodium citrate into hydration products. 

Research has shown that replacing sodium chloride with sodium citrate abolished the increase in plasma volume and blood pressure induced by sodium chloride intake.

“While both sodium citrate and sodium chloride provide sodium, they differ in their chemical composition and impact on the body. Sodium citrate has higher bioavailability and absorption rate compared to sodium chloride. The citrate component enhances sodium absorption in the small intestine, supporting a better hydration gradient which speeds up electrolyte replenishment.”

Sodium citrate... doesn’t produce gastric discomfort, and it’s more formulation friendly

Citrates support the energy production cycle, which is known by several names (tricarboxylic acid cycle or TCA, Kreb’s cycle and citric acid cycle). This cycle is critical to the oxidation of carbohydrates and fat as part of energy production. 

Exercise often depletes the intermediates in the TCA cycle, and supplementing with sodium citrate slows the expenditure of the intermediates, helping to maintain and/or extend the desired TCA.

Sodium citrate has several other advantages over other sodium forms, as it doesn’t produce gastric discomfort, and it’s more formulation friendly.

Specifically, sodium citrate has superior buffering capacity, which supports regulation of healthy pH levels. This activity is beneficial during prolonged exercise or competition, as it may attenuate the onset of muscle fatigue and improve overall endurance by mitigating the acidic environment created by intense movement. 

The body produces lactic acid during high-intensity exercise, leading to quick onset of muscle acidity and fatigue.

“Electrolyte minerals will likely become more popular and sought after by consumers, so it is important for Gadot to keep up with supply for our customers who use our mineral ingredients in their formulations,” Saly added. 


You may also like