Activ’Inside, the French health foodtech company behind science-driven nutraceutical ingredients, announced the launch of its Signature Mushroom range in January 2026. This portfolio of functional fungi extracts from fruiting body & mycelium was developed in direct response to rising consumer demand for natural, effective wellness solutions. The range will be showcased alongside Activ’Inside Inc., its U.S.-based subsidiary, and the company’s broader portfolio of botanical and functional ingredients at SupplySide Connect this 14-15 April, at Booth 133.
Market trends drive innovation
The global functional mushroom market is experiencing unprecedented growth. According to Fortune Business Insights, it was valued at $31.09 billion in 2024 and is expected to grow from $33.72 billion in 2025 to $62.18 billion by 2032, at a CAGR of 9.14%, driven by advances in pharmaceutical and personal care manufacturing, as well as biotechnology and mycology innovations that “enable researchers to explore novel cultivation techniques, optimise growing conditions, and enhance the production of bioactive compounds in mushrooms.” (1)
In the United States alone, the market for mushroom supplements and functional foods reached $1.1 billion in 2023, with consistent double-digit growth at 11-13% CAGR. Mushroom supplement sales surged 75.8% in 2023, marking the largest gain of any top 40 ingredient in mainstream retail channels. (2)
“The sector sits at the intersection of several powerful trends,” said Vincent Bellette, Deputy CEO at Activ’Inside. “Clinical research is starting to catch up to centuries of traditional use, creating a rare East-meets-West credibility. Consumers and brands alike are looking for science-backed, natural solutions, and that insight directly inspired the development of our Signature Mushroom range.”
Signature Mushroom — A comprehensive portfolio
The Signature Mushroom range features seven species, selected for their bioactive composition:
- Reishi (Ganoderma lucidum) - 100% Fruiting body
- Chaga (Inonotus obliquus) - 100% Fruiting body
- Cordyceps (Cordyceps sinensis) - Mycelium
- Lion’s Mane (Hericium erinaceus) - 100% Fruiting body
- Shiitake (Lentinus edodes) - 100% Fruiting body
- Maitake (Grifola frondosa) - 100% Fruiting body
- Oyster Mushroom (Pleurotus ostreatus) - 100% Fruiting body
Rich in polysaccharides and beta-glucans, these extracts support immune modulation, cognitive function, and overall wellness, aligning with growing demand for natural, efficacious, and transparent ingredients. Activ’Inside ensures precise beta-glucan standardisation through in-house analysis and stringent quality controls. Each Signature Mushroom extract is organically sourced, fully traceable from spore to batch, and produced in compliance with cGMP and FSSC 22000 standards—ensuring consistent bioactivity, safety, and reliability while supporting sustainable and science-driven sourcing.
Showcasing an extensive ingredient portfolio at SupplySide Connect
At SupplySide Connect (Booth 133), Activ’Inside will showcase not only Signature Mushroom™, but also its full portfolio of premium, science-backed and effectively fast ingredients. These include a list of clinically proven active ingredients such as Safr’Inside™ (serotonin amplifier), Memophenol™ (nootropic brain booster), SkinAx²™ (vegan collagen booster), Belight3™ (skin tone evener), and Hair’Inside™ (hair revitaliser), alongside other high-value solutions dedicated to neuronutrition, nutricosmetics, and overall well-being.
The exhibition offers formulators, brand owners, and innovators a unique opportunity to discover how market trends, robust scientific validation, and evolving consumer expectations drive Activ’Inside’s ingredient development strategy.
References:
- https://www.nutraceuticalsworld.com/mushroom-market-trends-in-2025/
- https://foodinstitute.com/focus/a-bundle-of-fungi-demand-for-functional-mushrooms-surges/
