Arjuna Natural has announced the launch of a new ingredient, Shoden-R, a root-only version of Shoden.
The new ingredient will be unveiled at SupplySide Global, booth 6517.
This launch also expands the ingredient use into functional foods, gummies, chews and beverages.
Shoden-R is uniquely standardised to 35% withanolide glycosides, making it one of the most bioavailable and long-lasting forms of ashwagandha.
Most current ashwagandha extracts on the market are standardised to 2.5%, 5%, or 10% withanolides.
Additionally, they are standardised to aglycones rather than withanolide glycosides, making them less stable and less likely to be fully absorbed by the body.
This finding has been proven in a recently published double-blind, crossover study.
When compared to other ashwagandha extracts, Shoden’s total withanolides were 18 times higher, its maximum concentration (Cmax) reached levels six times higher and it stayed in the body for four times longer (for 24 hours).
“We are so excited to bring this innovative, non-GMO, clean-label ingredient to market and expand into the functional food and beverage categories,” said Keely Johnson, VP of Sales and Marketing at Arjuna Natural.
“Shoden-R is soluble, odourless and at just 60 mg per day, it is one of the smallest, yet most effective and bioavailable extracts available.”
Multiple clinical trials have demonstrated that Shoden can significantly reduce cortisol levels, enhance sleep quality and promote emotional well-being.
A study published in 2024 found that just 60 mg of Shoden taken daily reduced cortisol by up to 66% during 60 days (where other Ashwagandha extracts have only shown a 22-33% reduction).
In the same placebo-controlled, double-blinded study, Shoden reduced anxiety by up to 59%, as measured by the Hamilton Anxiety Rating Scale (HAMA).
Johnson continued: “Consumers have never lived in a more stressed-out, chaotic environment and they are looking for natural adaptogenic options."
"Our ashwagandha acts on the body’s neural, immune, endocrine and energy systems to build resilience against physical, emotional and biological stressors."
"This makes it the ideal solution for brands looking to meet this rising consumer demand.”
While at SupplySide Global, Arjuna Natural will provide attendees with samples of Shoden-R at their booth 6517, including:
- Shoden pineapple sparkling water: a clear, refreshing sparkling drink
- Shoden mango iced tea stick packs: convenient, functional tea with stress and sleep support
- Shoden orange mango chews: tasty chews with adaptogenic benefits for energy and resilience.
