BloomEase bridges an unmet need in PMS
Premenstrual syndrome remains a common yet underserved need. At SupplySide Global 2026, Nexira will present its new ingredient for PMS. BloomEase™ combines white yarrow flower extract and marine magnesium to address menstrual discomfort, mood, and quality of life, with results felt from the very first cycle. Early customer response is highly encouraging.
An underserved market, a clear opportunity
Up to 75–90% of women experience premenstrual discomfort, yet the PMS supplement market remains deeply fragmented. Most solutions address a single symptom (discomfort or mood), acting only before or during menstruation. Women today are increasingly informed about their health and expect more: science-backed, natural solutions that support them across the whole cycle.
+12%
CAGR 2020–2024 in women's health supplements
4 in 5
women use supplements regularly (FMCG Gurus 2024)
- Market dominated by single-symptom solutions (discomfort or mood)
- Few options act both before and during menstruation
- Innovation driven by stacking, not proven synergy
- 8% of new supplement launches now carry women's health claims (Innova 2024)
BloomEase: One solution. Three dimensions. The entire cycle.
BloomEase is a proprietary combination of white yarrow flower extract (Achillea millefolium), traditionally used for menstrual comfort, and marine-sourced magnesium which carries EU-authorized health claims for psychological function and fatigue reduction. Together, they deliver a synergistic, holistic approach acting both before and during menstruation on three essential dimensions:
① Pain soothing
Targets cramps, abdominal discomfort & breast tenderness
② Mood & Energy
Reduces fatigue, stress, irritability & sleep disturbances
③ Quality of Life
Supports daily performance, work productivity & well-being
Formulation profile:
- 520 mg/day — once daily, malto-free
- Capsules, tablets or powder sticks
- EU Food Supplement & US Dietary Supplement compliant
- Magnesium EU health claims: psychological function, fatigue reduction
- Yarrow extract EU pending claim (ID2703): periodic abdominal cramps
Proven by science, felt by women
Efficacy was assessed in a human real-life, placebo-controlled study (France, 2025): 167 women aged 18–45 with confirmed PMS, over 4 menstrual cycles (PSST, WaLIDD, VAS validated tools). Supplementation: 520 mg/day, with significant results from cycle 1.
BloomEase answers a clear unmet need: supporting PMS comprehensively, naturally, and effectively. The first market feedback confirms this is exactly what brands and their consumers were waiting for.
— Leslie Lannebere, International Marketing Manager, Nexira
