At the event, visitors can connect with experts at Everwell Health to learn how the company’s portfolio of branded ingredients can help formulators create differentiated beverages that meet growing consumer demand for convenient, multifunctional and health-focused beverages.
Consumer demand for functional beverages continues to grow, as today’s consumers are paying closer attention to the ingredients and nutritional benefits of the beverages they purchase.
According to the Innova Market Insights 2025 Global Functional Beverages report, new functional beverage launches have achieved double-digit year-on-year growth rates for two consecutive years, outpacing traditional beverage categories.
“BevNET Live provides the ideal platform for Everwell Health to showcase how our portfolio of science-backed ingredients can help brands stay ahead of the dynamic trends in the beverage industry,” said Volkan Eren, Chief Growth Officer of Everwell Health.
“Today’s consumers expect more from their beverages than just refreshment, increasingly using beverages interchangeably with supplements to support their daily self-care routines."
"Our R&D and innovation teams have focused on solving common beverage formulation challenges to help brands create functional beverages without compromising on flavour or efficacy."
Nitrosigine Soluble and nooLVL Soluble address ingredient solubility, a critical consideration when developing RTD beverages, using Everwell’s proprietary Cryopure technology.
These soluble formats deliver a full clinical dose of our ingredients while still providing an exceptional-quality end product.
Everwell Health’s branded wellness ingredients are grounded in science and target a wide range of health areas, such as cognitive performance with nooLVL, metabolism support with Chromax, muscle health with MyoVera, and physical performance with Nitrosigine.
“Our one-of-a-kind ingredients support health-forward innovation across beverage application formats aligned with diverse consumer needs, including drinks that support clean energy, cognition, mood, and overall wellness while still imparting an enjoyable flavour experience,” added Eren.
Attendees who visit the Everwell Health table will have the opportunity to sample the company’s latest beverage concepts:
- Nitrosigine Nitro Energy: An energy drink without the jitters. This caffeine-free drink is powered by Nitrosigine Soluble to provide non-stim energy while supporting healthy blood flow and boosting nitric oxide
- nooLVL Focus Fuel: A refreshing, lemon iced tea-flavoured cognitive drink formulated with nooLVL Soluble to improve focus and concentration, delivering smooth, grit-free performance you can feel
- MyoVera Sparkling Strength: A yuzu-tangerine sparkling protein beverage that delivers 20 grams of clear protein and is powered by MyoVera to promote muscle health and improve strength
- Chromax Crave Wave Hydrator: A cranberry-flavoured hydration stick pack formulated with Chromax to help support cravings and appetite while maintaining muscle mass during weight loss.
“Our newly released beverage trend report is also a great resource for formulators, highlighting consumer behaviours, market catalysts and innovation opportunities shaping the market and future of functional beverages,” said Eren.
“Hydration, clean energy, and performance are current priorities, while mental wellness, metabolic health and healthy ageing emerge as future growth areas."
"It is evident, however, that the fast growth and rapid innovation within the functional beverage category is not a passing trend; it reflects a broader shift in consumer expectations surrounding wellness and everyday nutrition.”