Everwell Health will be showcasing its portfolio of functional ingredients at this year's SupplySide Global (SSG) in Las Vegas, Nevada, taking place October 28-30.
The Everwell team will be available at booth #2765, spotlighting VitaliG, the new brand identity and positioning for GG-Gold.
The product was developed to more clearly communicate the ingredient's potential to support healthy cellular function, vitality and healthy ageing.
VitaliG provides a concentrated source of geranylgeraniol (GG), a naturally occurring compound extracted from the annatto plant.
Based on its established biological role, Everwell says the ingredient may help support healthy cellular function and cellular signalling. Exploratory research has suggested it may also help maintain healthy testosterone levels in men with low testosterone.
“As consumers continue adopting a proactive approach to vitality and longevity and shift their focus from extending lifespan to improving healthspan, our ingredient, VitaliG, provides brands with an opportunity to meet the rising demand for supplements that support these priorities at the cellular level,” said Jordan Miller, Chief Marketing Officer, Everwell Health.
"Consumers want to live healthier, more active lives for longer and supplements, including those that help to promote healthy cellular function, can play an instrumental role in supporting those wellness goals."
Our company is committed to staying at the forefront of the industry, providing brands with the ingredients and expertise they need to formulate products that answer what’s next in the wellness market.
"At SupplySide Global, we are excited to share how our diverse Ingredients for Life portfolio can translate into forward-thinking products that empower people at any life stage to look, feel and perform their best.”
Product concepts will also be available to sample at the booth, including the following:
- Serenity Chews made with EverZen: a mellow mocha-flavoured soft chew designed to support mood
- Sparkling Strength Protein Drink made with MyoVera: a strength protein drink
- Focus Fuel Cognitive Wellness Drink made with nooLVL Soluble: a refreshing lemon iced tea-flavoured cognitive beverage formulation
- Nitro Energy Drink made with Nitrosigine Soluble: a non-stimulant energy drink formula.
The Everwell Health booth will also offer a wellness smoothie bar featuring a different functional ingredient each day in fruit smoothies, highlighting EverZen for mood and stress, Lustriva for beauty-from-within and Chromax for metabolic health and craving support.
"From mood and stress support to weight management, muscle health, cognitive performance and more, our ingredient portfolio supports the diverse health and wellness priorities that matter most to consumers today,” added Miller.
By partnering with Everwell Health, brands can bring meaningful, science-backed innovation to consumers and create products that can make a real difference and contribute to a life well lived.
